Marketing Manager
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Key skills for this role
About the Role
Tahaluf seeks a Marketing Manager to design and deliver marketing strategies for B2B events. The role involves campaign planning, digital marketing, SEO, analytics, and team leadership.
Key Skills for This Role
Responsibilities
- Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns
- Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates
- Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans
- Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns
- Work with our supporting agencies to develop the strategy and setup of all paid campaigns
- Measure and optimize our paid marketing using vendor specific dashboards, Google Analytics, and marketing analytics reports
- Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting edge digital campaigns
- Develops new and creative organic search growth strategies for each stage of a customer lifecycle
- Collaborate with content marketing and blog contributors to create high quality content around important, relevant terms
- Manage and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions
- Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s)
- Line manages digital marketer/s in order to successfully implement campaign strategies
Requirements
- Minimum of 5 years experience as Marketing Manager
- Bachelor's Degree or equivalent
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
- Database development and growth including segmentation / advanced targeting
- Building relationships with partners and stakeholders
- Analytical and questioning mindset
- Significant exposure to design and print suppliers / agencies
- Strong copywriting skills
- Deadline and target driven
- Experience of working in a fast paced environment
- Excellent verbal and written communication skills in Arabic and English
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
Full Job Posting
Company Overview
- Tahaluf is the largest B2B live and on demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue.
- It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
- Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun.
Key Responsibilities
- Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
- Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
- Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans.
- Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
- Work with our supporting agencies to develop the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor specific dashboards, Google Analytics, and marketing analytics reports.
- Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting edge digital campaigns.
- Develops new and creative organic search growth strategies for each stage of a customer lifecycle.
- Collaborate with content marketing and blog contributors to create high quality content around important, relevant terms.
- Manage and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions.
- Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s).
Leadership
- Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.
- Line manages digital marketer/s in order to successfully implement campaign strategies.
- Provide guidance, feedback and inspiration to line reports.
Analysis & Insight
- Monitor campaign performances by producing relevant and timely reports.
- Recommend changes to campaign execution based on data insights.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.
Planning & Campaign Management
- Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition.
- Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
- Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.
Marketing Execution
- Work with marketers to identify the target universe and key segments within the target universe.
- Assist with the development of personas, value propositions and messaging for each of the key segments for each product.
- Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel.
Qualifications
- Minimum of 5 years experience as Marketing Manager.
- Bachelor’s Degree or equivalent.
Background Knowledge, Skills & Experience
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
- Database development and growth including segmentation / advanced targeting.
- Building relationships with partners and stakeholders.
- Analytical and questioning mindset.
- Significant exposure to design and print suppliers / agencies.
- Strong copywriting skills.
- Deadline and target driven.
- Experience of working in a fast paced environment.
- Excellent verbal and written communication skills in Arabic and English.
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.
- Technology savvy. Able to quickly adopt and work with new technology solutions.
- Events marketing experience.
Desirable
- Using marketing automation technology (preferably Eloqua).
- Working with CMS platforms (but coding knowledge not required).
- Managing social media through scheduling platforms such as Sprout Social or Hootsuite etc.
- Social media listening and sentiment analysis.
- Marketing analytics and reporting platforms (Google Analytics/Adobe or others).
- Formal business/marketing higher education qualification.
- Using Eloqua and/or Adobe Experience Manager.
Additional Information
- Medical Insurance for individual and family.
- Annual leave – 25 days.
- School fees contribution, 40,000 SAR per child per year, up to a max of three children.
- Wellbeing Benefits.
- Remote working on Sundays.
- Working anywhere – 1 month every year.
- Family visa costs (up to a max of three children).
- Individual annual flight allowance (Expat only).
- Local Relocation Package: Paid flight to Riyadh, 30 days accommodation or suitable serviced apartment, SAR 2,500 towards shipping.
- International Relocation Package: Paid flight to Riyadh, 60 days accommodation or suitable serviced apartment, SAR 2,500 towards shipping.
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