Marketing Manager — Revenue, Leads & Conversion Focused( eductational institute)
Skills
About This Role
Overview
Kindly read the JD complete.
profiles will be immedialtely rejectd if not alligned with the requirements
Primary Objective
We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization,
conversion improvement, and campaign performance.
This is NOT a branding-only role.
It is a performance-driven, revenue-focused role.
Lead Generation & Campaigns
- Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.)
- Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram),
- LinkedIn Ads (for B2B — preferred)
- Continuously improve Cost per Lead (CPL), lead quality, and ROI / ROAS
Website Management & Optimization (Very Important)
- Take ownership of website performance (trainpoint.ae)
- Improve traffic (SEO + paid + organic) and conversion rate — critical
- Identify and fix drop-offs in user journey, weak CTAs, and poor structure
- Work with developer/designer to improve UI/UX, speed, and mobile experience
- Use tools like Google Analytics and Google Search Console
Landing Pages & Funnels
- Create and optimize high-converting landing pages for each key course
- Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow-up → Conversion
- Conduct A/B testing (headlines, CTAs, layouts)
- Ensure landing pages are conversion-focused, clear, persuasive, and sales-driven
Analytics, Reporting & Performance Tracking
- Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance
- Provide weekly/monthly performance reports
- Use data to identify gaps and optimize campaigns and funnels
Sales Alignment & Lead Quality
- Work closely with sales team to improve lead quality and increase conversion to enrollments
- Understand which leads convert vs. not, and optimize accordingly
CRM, Email & WhatsApp Campaigns
- Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing
- Build basic automation workflows for follow-ups
New Channels & Growth Opportunities
- Identify and test new lead sources (Coursetakers, partnerships, aggregators)
- Explore referral strategies and corporate lead generation opportunities
Must-Have Skills & Experience
- Proven experience in lead generation and performance marketing
- Strong hands-on experience with Google Ads (mandatory) and Meta Ads
- Experience in website optimization and CRO (Conversion Rate Optimization)
- Landing page creation using tools like WordPress, Webflow, or similar
- Strong understanding of funnels (end-to-end), CPL, CAC, and ROI
- Experience with Google Analytics and reporting tools
Mandatory Requirement
- Candidates MUST clearly demonstrate:
- Number of leads generated in previous roles
- Campaign budgets handled
- Measurable improvements in CPL, conversion rates, and revenue impact
Experience
- Marketing Manager: 5 years (Required)
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