Marketing Manager – Retail & Online

About Taif Group

Role Overview

Key Responsibilities

• Develop and execute integrated marketing strategies across retail stores and online channels (website, marketplaces, social commerce) aligned to revenue and brand-growth targets across the UAE and wider GCC markets.
• Plan, launch, and optimize PPC and digital campaigns across Google Ads (Search, Shopping, PMax, Display, YouTube), Meta Ads (Facebook/Instagram), and TikTok Ads to maximize ROAS and customer acquisition.
• Manage paid and organic social media marketing calendars, content strategy, and community engagement across Instagram, TikTok, Facebook, and Snapchat.
• Own marketplace performance (Amazon.ae, Noon, and other relevant platforms) — listings optimization, advertising (sponsored ads), pricing strategy, reviews, and ranking.
• Drive retail marketing initiatives including in-store promotions, point-of-sale materials (POSM), seasonal campaigns, and trade marketing to support footfall and sell-through.
• Oversee website/e-commerce performance including SEO, on-site conversion rate optimization, merchandising, and landing page strategy in coordination with the e-commerce team.
• Manage CRM and email/SMS marketing programs, customer segmentation, loyalty initiatives, and retention campaigns to grow repeat purchase rate.
• Lead brand content and creative direction across digital and retail touchpoints, ensuring consistency of brand identity, tone, and visual standards.
• Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads, and marketplace analytics dashboards; translate data into actionable insights.
• Manage marketing budgets across channels, ensuring efficient allocation and continuous optimization based on CAC, ROAS, and LTV metrics.
• Coordinate with creative, e-commerce, and sales teams to ensure consistent brand messaging across retail and digital touchpoints.
• Conduct market research and competitor analysis to identify growth opportunities, new platforms, and emerging trends in the fragrance and beauty retail space, including GCC and international markets.
• Lead influencer and affiliate marketing initiatives to expand brand reach and drive online sales.
• Manage relationships with media agencies, marketplace account managers, PR partners, and external vendors.
• Plan and execute brand partnerships, sponsorships, and event marketing to support brand visibility and customer acquisition.
• Prepare regular performance reports and present strategic recommendations to senior management.

Required Skills & Expertise

• Proven expertise in PPC and digital campaign management across Google Ads, Meta Ads, and TikTok Ads (certifications preferred).
• Strong hands-on experience with social media marketing strategy, content planning, and paid social campaign execution.
• Demonstrated experience growing brands on e-commerce marketplaces (Amazon.ae, Noon, or similar GCC marketplaces).
• Solid understanding of retail marketing — in-store promotions, trade marketing, and omnichannel customer journeys.
• Working knowledge of SEO, website performance optimization, and CRM/email marketing tools.
• Strong analytical skills with proficiency in GA4, Google Ads/Meta Ads Manager, and marketplace seller dashboards.
• Experience managing marketing budgets and optimizing spend for ROAS, CAC, and conversion rate.
• Excellent project management skills with the ability to manage multiple campaigns and channels simultaneously.
• Strong written and verbal communication skills in English (Arabic is a plus).
• Creative mindset paired with a data-driven approach to decision-making.
• Experience running and scaling digital ad campaigns across GCC and international markets is a strong advantage.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• Minimum 4–6 years of marketing experience, with at least 2–3 years focused on digital/performance marketing.
• Prior experience in retail, FMCG, beauty, fragrance, or lifestyle brands is highly preferred.
• Experience working within the UAE/GCC market is strongly preferred.
• Google Ads, Meta Blueprint, or TikTok Ads certifications are an advantage.

What We Offer

• Competitive salary commensurate with experience.
• Opportunity to shape and scale the marketing function for a growing UAE fragrance brand.
• Direct exposure to senior leadership and cross-functional decision-making.
• Dynamic, fast-paced environment with room for professional growth.

How To Apply