E-commerce SEO Specialist (Perfume Industry) AED 4,000

Job Summary

Key Responsibilities

• Conduct keyword research for products, categories, and customer search intent.
• Optimize product pages, category pages, and landing pages for SEO.
• Perform technical SEO audits and resolve issues related to crawling, indexing, site speed, and structured data.
• Manage on-page SEO elements including meta titles, descriptions, headings, and internal linking.
• Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
• Develop content strategies to increase organic traffic and conversions.
• Analyze competitor SEO strategies and identify growth opportunities.
• Collaborate with content, marketing, design, and development teams.
• Track rankings, traffic, conversions, and revenue generated from organic search.
• Implement SEO best practices for e-commerce platforms such as Shopify, WooCommerce, Magento, or BigCommerce.

Required Qualifications

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• 2+ years of SEO experience, preferably in e-commerce.
• Strong understanding of technical SEO, on-page SEO, and link-building.
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and Google Search Console.
• Knowledge of HTML, CSS, and website architecture.
• Experience with e-commerce platforms (Shopify, WooCommerce, Magento, etc.).
• Strong analytical and reporting skills.

Preferred Skills

• Knowledge of conversion rate optimization (CRO).
• Experience with schema markup and structured data.
• Understanding of UX and customer journey optimization.
• Basic knowledge of PPC and digital marketing channels.
• Strong communication and project management skills.

Key Performance Indicators (KPIs)

• Organic traffic growth
• Keyword ranking improvements
• Organic revenue and sales
• Conversion rate from organic traffic
• Click-through rate (CTR)
• Technical SEO health score
• Backlink growth and domain authority