Marketing Manager (National Talent) - Riverland - Dubai Holding Entertainment
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About the Role
**About Dubai Holding Entertainment:** Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub, with the added value of the quality of the facilities and the high standards of training, supervision, and security. Ain Dubai, the tallest observation wheel in the world, is the jewel of the Bluewaters extraordinary and one-of-a-kind experience
Key Skills for This Role
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About Dubai Holding Entertainment
Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub, with the added value of the quality of the facilities and the high standards of training, supervision, and security.
Ain Dubai, the tallest observation wheel in the world, is the jewel of the Bluewaters extraordinary and one-of-a-kind experience and is set to offer a majestic new experiential perspective from the eye in the sky across Dubai’s mesmerizing skyline.
Global Village is one of the longest established tourist attractions in Dubai having opened its doors in 1997.
It offers world-class cultural and family entertainment, featuring 26 international pavilions and millions of visitors every season.
As the most recent attraction within Dubai Holding Entertainment, Dubai Parks and Resorts™ is the Middle East’s largest multi-themed leisure and entertainment destination comprising of three separate theme parks: MOTIONGATE™ Dubai, LEGOLAND® Dubai and LEGOLAND® Water Park.
Leading destinations and attractions by Dubai Holding Entertainment also include Coca-Cola Arena, the largest multipurpose indoor arena in the Middle East; Roxy Cinemas, a premiere theatre experience; and The Green Planet in City Walk, a destination that recreates a tropical forest and many more.
Dubai Holding Entertainment owns the largest radio network in the region.
Arabian Radio Network (ARN) is the most dynamic multiplatform broadcaster in the UAE and is at the forefront of innovation.
It provides advanced in-studio cameras, broadcasting on-air, online on smartphone apps and the Apple TV platform.
ARN has ten radio stations, including Dubai Eye, Virgin Radio, Al Arabiya and Hit – reaching over 200 nationalities and 4 million listeners each week in seven languages.
Building on ARN’s commitment to embracing the future and being able to provide access to the best marketing platforms in the region, MPN by Dubai Holding Entertainment is a multimedia sales house, operating premium out-of-home assets, video production, event sponsorship and activations.
About The Job
- Developing, implementing and managing marketing strategies that drive brand awareness, customer engagement and business growth across Dubai Holding Entertainment’s diverse portfolio of attractions and destinations
- Planning and delivering integrated B2C marketing campaigns, managing agency partners, analysing market trends and consumer behaviour, and ensuring effective use of marketing channels to support visitor growth and commercial objectives
- Collaborating closely with internal stakeholders and external partners to ensure marketing activities are aligned with business priorities, deliver measurable results and enhance the overall customer experience
About You
- Ideally a bachelor’s degree in marketing, Business Administration, Communications or a related field (Desirable)
- Minimum 5 years of marketing experience
- Proven track record of developing and executing successful B2C marketing campaigns
- Strong experience across the full marketing mix including digital, traditional and promotional channels
- Experience managing external agencies and multiple stakeholders
- Strong understanding of digital marketing platforms, campaign management and performance analytics tools
- Experience using data and insights to optimise campaign performance and marketing effectiveness
- Excellent stakeholder management, communication and influencing skills
- Strong commercial mindset with the ability to balance brand objectives and business performance
- Strong verbal and written communication skills in English
- About the Benefits:
- In the world of entertainment, Dubai Holding Entertainment is dedicated to nurturing the talents and well-being of our team members.
- Join our dynamic and diverse workforce to enjoy a comprehensive benefits package that includes competitive compensation, exciting career development opportunities, and a collaborative and creative work environment.
- We strongly believe in empowering our workforce, as they play a pivotal role in shaping unforgettable entertainment experiences for tomorrow.
- We are committed to attracting the brightest minds and nurturing the most innovative candidates who aspire to make a significant impact on the future of the entertainment industry in Dubai.
- At Dubai Holding Entertainment, we embrace equal opportunity and promote a discrimination-free environment where everyone's unique talents and contributions are celebrated.
- Join us in crafting a thrilling and extraordinary tomorrow in entertainment!
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