Marketing Manager MEA

Overview

(m/f/d

Responsibilities

Launch Management

• Planning and implementation of marketing strategies aiming at increasing brand awareness, generating new business leads and gaining market share
• Coordinating teams, individuals and tasks to ensure timely and measurable project results
• Oversee all aspects of the projects from finance to legal, from feasibility to timelines
• Define goals and install appropriate means to measure and report on success of marketing campaigns
• Drive and coordinate exchange of ideas, strategies and tactics to enable the accelerated growth of regional marketing in additional sub-region(s
• Co-development of marketing campaigns
• Creation and coordination of sales & marketing tools
• Support of project management

Digital Marketing

• Writing blog posts for the MEA region in collaboration with the EMEA HQ Team
• Collaboration on reference cases, content creation and coordination
• Support in the conception and implementation of paid social campaigns
• Joint responsibility for the creation and maintenance of local websites in cooperation with the web team
• Co-responsibility for the creation and design of local e-mail campaigns in cooperation with the web team
• Conception and implementation of success analyses of digital campaigns as well as development of recommendations for action on the basis of these evaluations
• Topic planning in the context of marketing campaigns and corporate communications
• Content creation (copy writing) for PR, social and owned media as well as internal company communication
• Creation of market segment-specific press distribution lists and expansion of the media network
• Placement of content in the editorial environment as well as distribution via the company's own social media channels (LinkedIn, blog)
• Conducting editorial discussions as well as conception and initiation of (video) interviews
• Responsibility for Reference Case Management
• Planning and implementation of (online) advertising measures (LinkedIn & trade press) as well as
• Conception and implementation of retargeting campaigns
• Analysis, optimization and continuous success monitoring of all channels with regard to defined KPIs
• Creation of reports and analyses of completed campaigns for strategic development
• Participation in budget planning as well as constant control of the budget
• Coordination of communication activities with business partners in the MEA region

Shows And Events

• Idea generation, conception and realization of events
• On-site support and follow-up of events

Qualifications

• Your profile:
• Studies with a focus on marketing/communication/PR – or a comparable education
• Affinity for hardware and software solutions in the areas of AV&C (audio, video & control) or IT technology
• Project management experience
• Experience running large scope projects with cross-over departments and large teams
• Knowledge of market research practices and techniques
• Knowledgeable on principles, practices and techniques of marketing strategies
• Experience analyzing data
• Proficient computer skills
• Budget and cost analysis experience
• Knowledge of social media platforms
• Adept in online and traditional marketing
• Self-motivated strategic thinker with entrepreneurial mindset
• Team player with great communication skills
• Fluent English, Arabic is a plus
• We offer
• A varied task in an internationally very successful company.
• You can expect a committed and intercultural environment.
• Challenging main tasks
• The opportunity to actively shape a global company
• An attractive salary package including company health insurance
• You will receive a permanent employment contract and a long-term perspective right from the start