Marketing Manager India

Requirements

• KEY MEASURES & INDICATORS (main KPIs used in the role)
• Demand Generation & Lead Performance
• · Number of marketing-qualified leads (MQLs) generated for Indian market
• · Cost per lead (CPL) and campaign ROI for local initiatives
• · Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)
• Campaign Effectiveness
• · Performance of digital campaigns (CTR, engagement rate, conversion rate).
• · On-time execution and optimization of local campaigns aligned with global initiatives.
• Brand Awareness & Visibility
• · Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume).
• Events & Customer Engagement
• · Number of leads generated through local events.
• · Post-event follow-up performance (lead conversion, engagement).
• Reporting & Continuous Improvement
• · Timely and accurate delivery of local marketing performance reports.
• · Quality of insights and recommendations provided to improve future campaigns.
• · Demonstrated improvements in campaign performance over time based on data-driven optimizations.
• PROFILE REQUIRED
• Professional Background
• · 5+ years of marketing experience in B2B environments
• · Strong background in digital marketing, demand generation & lead nurturing
• · Knowledge of event management is required
• · Experience working in global organizations with regional responsibilities
• · Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes
• · Background in automotive and/or SaaS is a plus
• Skills & Abilities
• · Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation)
• · Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives
• · Knowledge of LinkedIn Ads, SEO and SEA
• · Deep understanding of demand generation, lead nurturing, and digital marketing channels along the whole sales funnel
• · Skilled in content creation and localization with a talent for storytelling
• · Strong stakeholder management skills to align cross-functional teams on regional priorities
• · Comfort working in fast-paced, global environments
• · English level C1 or higher

· Performance of digital campaigns (CTR, engagement rate, conversion rate).

· Demonstrated improvements in campaign performance over time based on data-driven optimizations.