Marketing Manager fashion or sports

Role Purpose

Key Responsibilities

• **Brand Strategy:** Develop and implement the annual marketing plan, defining the brand's positioning, pricing strategy, and communication pillars.
• **Consumer Insights:** Analyze market trends, competitor activity, and data to identify white-space opportunities within the Dubai and GCC retail landscape.
• **NPD (New Product Development):** Lead the go-to-market (GTM) strategy for new launches, coordinating with Supply Chain and Sales to ensure product availability and maximum visibility.
• **Channel Marketing:** Collaborate with the Trade Marketing team to design high-impact POSM (Point of Sale Materials) and in-store activations for key accounts like **Carrefour, Lulu, and Spinneys**.
• **Digital & Social Media:** Oversee the digital ecosystem, including social media content strategy, influencer partnerships (localized for the region), and performance marketing (E-commerce/Quick-commerce).
• **Agency Management:** Lead and evaluate external creative, media-buying, and PR agencies to ensure ROI on all spend.
• **Budget Management:** Full P&L responsibility for the marketing budget, ensuring optimized spend and financial discipline.

Required Experience & Qualifications

• **Experience:** Minimum 6–8 years of marketing experience, with at least **3–4 years specifically within the Fashion / Apparel or sports industry**.
• **Education:** Bachelor’s degree in Marketing, Business, or a related field. An MBA is a plus.
• **Market Knowledge:** Deep understanding of the **GCC retail environment** and cultural nuances of the diverse Dubai consumer base.
• **Data Driven:** Proven ability to turn data (Nielsen, Kantar, or internal sales data) into actionable marketing strategies.
• **Soft Skills:** Strong leadership, negotiation skills, and the ability to work in a fast-paced, high-pressure environment.

Preferred Skills

• Fluency in **English** is mandatory; **Arabic** is a significant advantage for localized content and stakeholder management.
• NOTE: Candidates without UAE or Fashion experience will NOT be shortlisted.

Job Type: Full-time

Application Question(s)

• Is your work experience based in the UAE?
• what is your current salary? (monthly salary - Mandatory)
• What is your notice period? ( Days - Mandatory)
• Do you have fashion / retail / sports experience?
• which brands have you managed earlier in Fashion / Retail / Sports in UAE?

Experience

• Marketing: 3 years (Required)