Marketing Manager (f&b)
Skills
About This Role
Overview
- Develop and execute innovative marketing strategies that drive brand awareness and lead generation, ensuring alignment with company goals.
- Collaborate with cross-functional teams to develop and execute marketing strategies aimed at achieving budgeted growth
- Handle new store openings and new brands launch
- Plan Marketing Calendars and ensure execution
- Responsible for the financial performance of the brands in terms of same store growth, top line achievement etc
- Utilize technology and social media platforms effectively to enhance brand building and presence for all brands.
- Collaborate with creative and media agencies to ensure planned communication objectives are executed as per expectations
- Conduct market research to identify trends, customer needs, and competitive landscape, translating insights into actionable marketing plans.
- Oversee the creation and management of engaging content across various platforms, ensuring consistency in brand messaging.
- Collaborate with cross-functional teams, including sales and product development, to ensure cohesive marketing efforts and resource allocation.
Desired Profile
- Bachelor’s degree in Marketing, Business Administration, or related field. Advanced degree or relevant certifications are advantageous.
- 7-10 years of progressive experience in marketing, with a focus on brand management and marketing operations in the food and beverage industry.
- Proven track record of successfully leading marketing initiatives for multiple brands across diverse markets.
- Experience in managing both ATL and BTL campaigns, including digital marketing, social media, and traditional advertising.
- Strong analytical skills with the ability to interpret market data, consumer insights, and campaign performance metrics to inform strategic decisions.
- Excellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results within budget constraints.
- Proficiency in marketing analytics tools and platforms to track campaign performance and measure ROI.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
- Creative thinking and problem-solving abilities to develop innovative marketing solutions and address challenges effectively.
- Strong leadership qualities with the ability to motivate and inspire team members to achieve common goals.
- Results-oriented mindset with a focus on driving tangible outcomes and achieving marketing objectives.
- Adaptability and flexibility to thrive in a fast-paced, dynamic work environment.
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