Marketing Manager Emerging Markets (Electrophysiology)
Skills
About This Role
The Opportunity
The role of
Marketing Manager Emerging Markets (EP)
, based in
Dubai
, will lead regional marketing strategy and execution across Emerging Markets, including the Middle East & Africa, Turkey, Central Asia, Central & Eastern Europe, the Balkans, Russia and the Baltics.
This role focuses on driving commercial growth, strengthening Abbott s competitive positioning, and enhancing sales force effectiveness across the EP portfolio.
What You ll Work On
- Lead and implement regional marketing strategies and initiatives aligned with Global and EMEA EP priorities
- Partner with EMEA and country teams to develop consistent, high impact marketing plans, tools and materials
- Drive customer engagement and education programs, including KOL partnerships and advisory board initiatives
- Support new product launches, pricing strategy and market entry planning across diverse markets
- Conduct in depth market and competitive analysis to identify growth opportunities and strengthen positioning
- Enhance sales force effectiveness through analytics, including Power BI and GEM, to guide strategic and tactical planning
- Drive adoption and effective use of analytics tools across country teams to maximize performance and market share
- Ensure compliance with Abbott ethical standards, SOPs, and local regulatory requirements
- Travel extensively across the region (50+%)
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