Marketing Manager
Skills
About This Role
Overview
***About us: “Keep moving”*
永不止步**
ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)).
The mission of the Company is to bring the transcendent sports spirit into everyone’s life.
ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories.
By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Responsibilities
1.
Lead brand marketing and promotion for ANTA across the Middle East & Africa region.
2.
Plan and execute both online and offline marketing activities (digital ads, retail campaigns, e-commerce platforms).
3.
Manage KOL/Influencer collaborations and social media to drive brand awareness and sales conversion.
4.
Develop and leverage local resources (malls, media, partners) to support business growth.
5.
Monitor and analyze marketing performance, optimizing ROI and campaign effectiveness.
Qualifications
1.
Bachelor’s degree or above, with 5+ years of marketing experience.
2.
Experience
in retail or sports brands is preferred.
3.
Strong hands-on execution ability, able to work independently without a team.
4.
Familiar with the Middle East market; local resources are a plus.
5.
Proficient in digital advertising platforms (Meta, Google, TikTok, etc.).
6.
Fluent in English; Arabic is a plus.
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