Marketing Manager

Overview

• Create the hotel media and marketing plan.
• Implement media and marketing plan and coordinate with agencies.
• Determine overall marketing campaign ROI.
• Monitor and review the response rates in order to improve and take corrective measures (where applicable)
• Play a significant role in developing the hotel Marketing budget and maintain budget control.
• Create and implement all Marketing activities, including but not limited to:
• Creation and print of collateral
• Promotions and packages
• Advertising
• Market analysis
• Photo-shootings
• Plan, coordinate and implement direct marketing, both on- and offline.
• Maintain guest database for mailings.
• Liaise with F&B department to promote F&B outlets.
• Create, coordinate and maintain give-aways and collateral.
• Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
• Provide content and images for websites according to Corporate Identity.
• Ensure content and photography of 3rd party websites is maintained.
• Ensure compliance with Corporate Identity guidelines.
• Act as brand custodian for hotel and Kempinski brand.
• Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before the advertising agency or printer proceeds.
• Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
• Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.
• Maintain updates of Corporate Marketing guidelines and inform colleagues.
• Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
• Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
• Proactively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
• Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
• Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
• Keep up to date with Marketing trends and tools to enhance the continual learning process.
• Follow the sales and marketing results and propose corrective actions if needed.
• Take part in sales and marketing training programmes.
• Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
• Provide administrate support for the Marketing office in the absence of a coordinator.
• Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.