Marketing Manager

www.hellomealsonme.com

Meals On Me Dubai is a premium name in the meal delivery industry, celebrated for its commitment to quality and innovation.

Recently recognized with the prestigious BBC Good Food Award as UAE鈥檚 Diet-Friendly Brand, Meals on Me continues to set new standards in healthy, convenient food delivery.

We are also delighted to announce our new brand ambassador, the world-renowned culinary icon and "Godfather of Modern Cooking," Chef Marco Pierre White, who joins us in championing excellence in every meal we deliver.

We are seeking an experienced Marketing Manager to lead and implement comprehensive marketing strategies for our brand.

This role will involve end-to-end management of diverse offline campaigns, encompassing print media such as national publications, offline campaign management, marketing calendar, ground activation initiatives, partnerships, voucher distribution, hoarding placements and other traditional marketing channels.

The ideal candidate will drive the planning, coordination and execution of these campaigns, ensuring a seamless blend to compliment online efforts to elevate brand visibility and foster deeper customer engagement across all offline platforms.

路聽聽聽聽聽聽Develop and implement comprehensive marketing strategies to meet the company鈥檚 objectives

路聽聽聽聽聽聽Plan and execute advertising campaigns across various direct mediums, ensuring alignment with the overall marketing strategy

路聽聽聽聽聽聽Execution and design marketing campaigns and work on PR media channels

Media Buying and Negotiation (ATL/BTL activities):

路聽聽聽聽聽聽Research and identify appropriate media channels for different campaigns

路聽聽聽聽聽聽Negotiate with media partners, vendors and to secure the best rates and placements

路聽聽聽聽聽聽Collaborate with creative teams to develop compelling and effective marketing materials, including SMS messages, WhatsApp content, banners, print ads, radio scripts, flyers and hoarding designs

路聽聽聽聽聽聽Ensure that all content is on-brand and aligns with the company鈥檚 messaging

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路聽聽聽聽聽聽Develop and execute the marketing calendar, reinforcing brand positioning and messaging, and ensuring consistency across touchpoints and campaigns

路聽聽聽聽聽聽Manage the budget for offline and online marketing activities and ensure cost-effective campaigns

路聽聽聽聽聽聽Monitor expenses and provide regular financial reports to the management

路聽聽聽聽聽聽Oversee the execution of marketing campaigns, including scheduling and placement of ads

路聽聽聽聽聽聽Coordinate with the production team to ensure timely delivery of marketing materials

路聽聽聽聽聽聽Should have worked for loyalty programs & community groups, TV and radio campaign strategies

路聽聽聽聽聽聽Utilize CRM systems to manage customer data and implement targeted marketing strategies

路聽聽聽聽聽聽Develop and execute personalized customer retention campaigns to enhance customer loyalty

路聽聽聽聽聽聽Stay updated on industry trends and consumer behavior related to offline and online marketing channels

路聽聽聽聽聽聽Analyze the performance of campaigns and adjust strategies as needed

Tracking and Reporting:

路聽聽聽聽聽聽Implement tracking mechanisms to measure the effectiveness of marketing campaigns

路聽聽聽聽聽聽Prepare and present reports on campaign performance to the management team

路聽聽聽聽聽聽Manage a team of marketing professionals, providing guidance, support and mentorship

路聽聽聽聽聽聽Ensure that team members are aligned with the brand鈥檚 goals and objectives

路聽聽聽聽聽聽Research and identify new market opportunities, both geographically and demographically

路聽聽聽聽聽聽Develop strategies to expand the brand鈥檚 presence into new markets

路聽聽聽聽聽聽Regularly analyze competitor marketing strategies, identifying strengths and weaknesses

路聽聽聽聽聽聽Use this information to adapt and improve your marketing efforts

:

路聽聽聽聽聽聽Bachelor鈥檚 degree in marketing or business administration.

A master鈥檚 degree is a plus.

路聽聽聽聽聽聽Proven experience in offline and online marketing, with a minimum of

years in a managerial role

路聽聽聽聽聽聽Strong understanding of traditional advertising channels, including print media, radio, outdoor advertising, PR, ATL/BTL activities flyer distribution, voucher distribution and hoarding management

路聽聽聽聽聽聽Excellent negotiation and communication skills

路聽聽聽聽聽聽Creative thinking and the ability to develop innovative campaign ideas

路聽聽聽聽聽聽Proficiency in marketing software and tools for campaign management and analysis

路聽聽聽聽聽聽Strong project management skills and the ability to meet deadlines

路聽聽聽聽聽聽Should speak English fluently