Marketing Manager
Role Overview
Field Marketing Manager leading regional programs across the Middle East to grow brand awareness, demand, partner engagement, and business.
Works with regional sales leaders, global marketing teams, partners, and agencies to align local marketing with global priorities.
Balances strategic planning with hands-on execution and data-informed performance optimization.
Key Skills for This Role
Full Job Posting
Role overview
Field Marketing Manager leading regional programs across the Middle East to grow brand awareness, demand, partner engagement, and business.
Works with regional sales leaders, global marketing teams, partners, and agencies to align local marketing with global priorities.
Balances strategic planning with hands-on execution and data-informed performance optimization.
Responsibilities
- Develop regional marketing strategies and annual plans aligned with global objectives; execute campaigns for lead generation, pipeline growth, and revenue.
- Plan and deliver regional events, trade shows, customer engagements, webinars, and partner marketing programs.
- Adapt global campaigns for local markets and create customer-facing content, collateral, presentations, case studies, proposals, and email campaigns.
- Coordinate stakeholders and agencies to create brand-aligned assets; manage regional social media and content distribution.
- Oversee presentation materials, marketing resources, regional website content, and digital experiences.
- Maintain partner, vendor, and service-provider relationships; support public relations and media initiatives.
- Manage budgets and report on campaigns, events, social media, partnerships, and marketing metrics; follow company policies and quality standards.
Must-haves
- Previous people management, supervisory, or team leadership experience.
- Bachelor's degree in Marketing, Communications, Business, or a related discipline.
- At least 5 years of B2B marketing experience, preferably in technology, IT services, professional services, or a related industry.
- Experience with integrated campaigns, demand generation, pipeline growth, events, customer engagement, webinars, and partner marketing.
- Strong project management, organizational, communication, and stakeholder management skills; able to manage competing priorities and collaborate across regional and global teams.
- Experience managing marketing budgets and measuring campaign effectiveness through reporting and analysis.
- Strong understanding of digital marketing channels, content marketing, social media, and lead generation.
Nice-to-haves
- Middle East market experience and knowledge of regional business practices, cultural nuances, and market dynamics.
- Experience in a global, matrixed organization; marketing automation, CRM, email marketing, HubSpot, WordPress, or Salesforce.
- Agency and vendor management, channel or partner marketing, relevant industry experience, public relations, or additional regional languages.
Benefits
- Medical benefits, including dental, and paid holidays and paid time off.
- Training, professional development, career growth, global collaboration, and opportunities to work with technology partners.
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