Marketing Manager

Overview

Job Purpose

Key Responsibilities

• Develop and implement marketing strategies aligned with business goals based on market context, business requirements and expertise and insights gained
• Lead the marketing activities, providing direction, development and performance management.
• Manage Social media ensuring the strategic growth and active use of platforms.
• Act as a key stakeholder in ensuring a unified voice and look across the region in our campaigns and marketing assets.
• Work on ideating campaign concepts that align with business and working closely with designer to create relevant assets.
• Extend support on operational requirements such as writing content for an emailer, WhatsApp message etc…
• Oversee brand positioning, ensuring consistency across all platforms while adapting messaging for local audiences
• Manage marketing budget spend and allocate resources effectively.
• Collaborate with sales, product development, and other departments to align marketing initiatives.
• Track and report on the campaign performance from marketing metrics to business outcomes (GWP), adapting and guiding the campaign evolution to drive success.
• Collaborating with vendors and suppliers to drive campaigns and ensure visibility and quality of execution.
• Manage a team effectively – current team will include marketing executive, social media officer and social media creative designer resource and other outsourced resources such as content writer.

Operational & Technical Responsibilities

• Plan and execute digital and traditional marketing campaigns, including SEO, PPC, social media, email, and content marketing.
• Monitor and analyze local market trends, customer insights, and competitive landscape to refine marketing strategies.
• Ensure all marketing materials and campaigns reflect local culture, language preferences, and consumer behaviors.
• Work with the social media team on content creation, including blogs, videos, and advertising materials, with a localized approach.
• Support in website updates, ensuring optimization and regional adaptability.
• Track and report on marketing KPIs, adjusting strategies as needed for optimal performance.
• Manage partnerships initiatives to drive business impact and enhance brand exposure within target local markets.
• Ensure compliance with local legal and regulatory marketing requirements.

Essential

• **Bachelor’s degree**
• in Marketing, Business Administration, or a related field.
• **Minimum 5 years of marketing experience within the UAE and GCC markets.**
• Strong expertise in
• digital marketing, brand management, campaign execution, and marketing analytics
• .
• Proven ability to
• develop and adapt marketing strategies
• to local market dynamics, customer needs, and cultural preferences across the GCC.
• Solid understanding of the
• GCC market landscape
• , consumer behavior, and regional business environment.
• Excellent
• communication, stakeholder management, and project management skills
• .
• Demonstrated ability to
• work independently in a fast-paced environment
• , managing multiple projects and priorities simultaneously.
• Strong command of the
• English language
• , both written and verbal.
• **Arabic language skills**
• would be a distinct advantage.

Desirable

• Combines strong marketing acumen with creative thinking, bringing fresh ideas and constructive challenge to campaign concepts, messaging, and mechanics, beyond just visual execution.
• Excellent written communication skills, with the ability to independently develop and draft customer-facing and marketing communications, including email campaigns and promotional content.
• Comfortable leveraging AI tools to enhance productivity, support marketing activities, and drive innovation in day-to-day work.
• Confident presenter with the ability to effectively communicate, influence, and pitch ideas to stakeholders across different levels of the organization.