Marketing Manager
Skills
About This Role
Overview
We are looking for an experienced Marketing Manager to lead and scale our end-to-end marketing function spanning both digital and on-ground channels.
You will drive brand visibility, lead generation, customer engagement, and conversion performance across multiple markets, working closely with leadership, sales, product, and external partners.
Responsibilities
- Develop and execute integrated digital marketing strategies aligned with business and revenue goals
- Lead multi-channel campaigns across SEO, paid media, social media, email, content, and performance marketing
- Drive digital lead generation and customer acquisition across regional markets
- Manage Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking
- Execute ABM outreach campaigns and automated nurture workflows
- Leverage AI-powered marketing tools and automation platforms
- Build brand positioning, digital engagement, and thought leadership online
- Monitor campaign ROI, KPIs, and analytics — deliver actionable insights to leadership
- Manage external marketing agencies, freelancers, and strategic digital partners
- Plan and execute trade shows, exhibitions, corporate events, and roadshows
- Design and manage BTL campaigns activations, sampling, sponsorships, and ambient media
- Drive brand visibility through OOH, print, and community-based marketing
- Co-ordinate hybrid events, webinars, and partner marketing activities
- Build local market engagement through community partnerships and brand activations
- Manage event budgets, vendor relationships, logistics, and production timelines
Requirements
- 6–12 years of experience in digital and offline marketing; startup or high-growth exposure preferred
- Hands-on experience with Google Ads, GA4, Google Tag Manager, and Google Search Console
- Proven track record in digital and on-ground campaign execution
- Experience with trade shows, BTL activations, field marketing, and events
- Strong understanding of performance marketing, lead generation, and brand marketing
- Proficiency with SEO tools — MOZ, Screaming Frog, Conductor, or similar
- Experience managing marketing budgets, campaign optimisation, and vendor relationships
- Strong analytical mindset with the ability to translate data into decisions
- Knowledge of AI-driven marketing tools and automation workflows
- Excellent communication, leadership, and stakeholder management skills
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