Marketing Manager

Job Overview

Key Responsibilities

• Plan and oversee the execution of all digital marketing initiatives, including SEO/SEM, email marketing, PPC advertising, and social media marketing.
• Ensure all marketing deliverables follow brand guidelines and have the properangle and tone of voice.
• Monitor the performance of ongoing marketing campaigns, performing A/B and multivariate testing, and optimizing the campaigns to maximize conversions.
• Identify digital marketing traffic opportunities to grow sales and traffic to our website.
• Keep track of the latest trends, new platforms, and technologies in the automotive digital advertising space
• Managing and optimising campaigns to generate sales leads.
• Assess engagement on both our company’s website and external sites, creating and developing strategies to drive qualified traffic to our company’s website.
• Establish marketing goals to ensure market share and profitability of products and/or services.
• Plan and oversee advertising and promotional activities including print, electronic and direct mail media.
• Develop and execute monthly and annual marketing budgets.
• Develop and execute marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
• Communicate with outside advertising agencies regarding ongoing campaigns.
• Work with writers and artists; oversees copywriting, design, layout,paste-up, and production of promotional materials.
• Create and prepare all print advertising, radio and TV commercials, billboards, direct mail pieces, in- store point-of-purchase merchandising aids, interior and exterior signs,off-site displays, news releases and stories.
• Work with the dealer and general sales manager to develop upcoming ad campaigns.
• Communicates marketing efforts to all dealership employees.
• Research, analyse and monitor financial, technological and demographic factors to capitalize on market opportunities and to minimise the effects of competitive activity.
• Communicate with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.
• Prepare marketing and other reports and presents them to management.
• Develop surveys and other marketing tools.
• Track marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.
• Uphold company values throughout business practices and use sound judgment in decision making.
• Any other additional duties as may be required by management based on needs of the business.

Work Experience

• A minimum of 7+ years in related field.
• At least three years of experience in automotive industry.

Education

• Relevant bachelor’s degree in related field.

Skills

• Excellent interpersonal skills.
• Strong verbal and written communication skills.
• Knowledge of Google Analytics.
• Experience in draftingreports: qualified leads,sales funnel, conversion
• The ability to meet tight deadlines and outstanding time management skills.
• Teamworking and leadership skills.
• Commercial awareness.
• Analytical skills.