Marketing Manager

The Opportunity

The Role

• Strategy and Planning
• Own the annual and term based digital marketing plan objectives, channels, budgets, and key performance indicators covering search engine optimisation, search engine marketing, pay-‑per‑click advertising, display advertising, email and customer relationship management, website and content, analytics, and conversion rate optimisation.
• Translate school priorities (open days, admissions timelines, academic and sports achievements) into integrated, multichannel campaigns and content calendars.
• Define audience personas and messages for each stage of the parent journey; maintain a structured test ‑and ‑learn roadmap.

Digital Channels and Performance

• **Search engine marketing and pay-per-click advertising:**
• Plan, launch, and optimise campaigns, including audience strategy, creative testing, landing page‑improvements, and conversion tracking.
• **Search engine optimisation:**
• Lead keyword research for parent and student intent; create search led content briefs for priority pages; coordinate technical improvements; manage local search visibility for Dubai through Google Business Profile, reviews, and citations.
• **Paid social advertising:**
• Set strategy, budgets, creative and landing page‑ direction, and measurement in partnership with the separate social media‑ team; do not manage day-to-day platform‑ execution.

Events Leadership and Delivery

• Lead the end-to-end planning and delivery of signature events including open days, parent tours, community events, exhibitions, performances, and sports showcase. Activities include concepting, budgeting, timelines, venue and supplier selection, run-‑of-show, staffing, risk assessment, permissions and consents, guest experience, and ‑post event‑ reporting.
• Produce on brand event collateral and signage; brief photographers and videographers; ensure coverage aligns with safeguarding and consent rules.
• Partner with Admissions on guest lists, lead capture, and timely follow-up‑; report event effectiveness and lessons learned.
• Website and Conversion
• Oversee website updates (news, achievements, events) to keep content accurate and fresh; ensure strong user experience.
• Run split tests and landing page improvements to increase enquiry and registration rates; maintain clear tracking parameters.

Email, Customer Relationship Management, and Marketing Automation

• Build and improve email journeys for enquiry, event, and nurture communications using thoughtful segmentation and personalisation, partner with Admissions on data quality.
• Deploy automation for lead capture and follow-ups while meeting data privacy expectations.
• Analytics and Reporting
• Maintain robust tagging and event tracking across platforms; govern naming and tracking parameters.
• Report on channel and event performance with plain language‑ insights and clear next actions.

Artificial Intelligence Enabled‑ Marketing Operations

• Introduce and train colleagues on artificial intelligence tools that support content generation and editing, transcription and summarising, asset tagging, predictive insights, and quality checks.
• Establish human in the loop approvals and prompts that are sensitive to safeguarding and Knowledge and Human Development Authority expectations before publishing.

Compliance, Safeguarding, and Brand Governance

• Ensure all communications including copy, claims, imagery, video, event coverage, and paid promotions comply with the Knowledge and Human Development Authority and with the school’s safeguarding policies; keep consent and approval records that are ready for audit. The candidate brief highlights safeguarding and Knowledge and Human Development Authority dependencies.
• Uphold brand guidelines across every channel; use structured workflows to secure timely approvals.

Collaboration and Vendor Management

• Work closely with Admissions, Academics, Sports, and central Marketing; coordinate with the dedicated social media‑ role on briefs, asset delivery (including short form video and photography), scheduling, and reporting, without owning daily channel management.
• Source and manage agencies and suppliers; negotiate scopes, timelines, and service levels.

The Person

• **Experience:**
• 4 - 6 years of professional experience in digital marketing with proven results in Dubai’s kindergarten through Year 12 education sector or in a similar luxury brand environment.
• **Location:**
• Currently based in Dubai.
• **Education:**
• Master’s degree in marketing or a related field.
• **Breadth and depth:**
• Hands-on and strategic experience across the full digital marketing stack: search engine optimisation, search engine marketing, pay-per‑click advertising, display advertising, paid social advertising strategy, email and customer relationship management, marketing automation, website and content management, analytics and attribution, and conversion rate optimisation.
• **Events:**
• Demonstrated success delivering complex events end-to-end (open days, parent tours, community events, performances, and sports showcases), including budgets, suppliers, guest experience, and ‑post event‑ reporting.
• **Artificial intelligence:**
• Practical experience implementing artificial intelligence tools to streamline creative, publishing, analysis, and reporting with appropriate governance.
• **Compliance:**
• Solid working knowledge of the Dubai education context, including safeguarding and the requirements of the Knowledge and Human Development Authority.