Marketing Manager

Job Description

Responsibilities

• Manage and lead a marketing team of five (5) or more members, ensuring effective task delegation, performance tracking, mentoring, and professional development.
• Develop and execute comprehensive marketing plans aligned with event and organizational objectives.
• Plan, manage, and control marketing campaign budgets, ensuring cost-effective strategies and maximum ROI.
• Actively seek and engage prospective clients in the target industries to promote our exhibitions and services.
• Forecast marketing expenditures and allocate resources efficiently across campaigns and events.
• Lead the production of promotional videos, exhibitor promo reels, and other multimedia marketing materials.
• Manage media partnerships, collaborations, and press release distribution.
• Draft, review, and negotiate media partner contracts and agreements.
• Oversee social media management, campaigns, and strategic collaborations across platforms.
• Supervise the development of marketing materials including event catalogues, exhibitor kits, flyers, newsletters, and PSRs.
• Coordinate venue branding requirements and ensure proper on-site promotional visibility.
• Oversee exhibitor and visitor marketing campaigns to drive attendance and engagement and oversee on-site event marketing management and conference team coordination.
• Collaborate with IT for digital marketing tools, website updates, and technical integrations.
• Monitor campaign performance, analyze results, and implement improvements for continuous growth.
• Ensure content updates and marketing alignment across MIE websites and digital platforms.
• Coordinate credentials and visitor system usage related to marketing and event operations.
• Lead project team collaboration and cross-department coordination to ensure seamless execution.
• Build and maintain strong relationships with prospecting clients through regular communication and exceptional customer service.
• Conduct market research to identify potential industry trends and opportunities for new exhibition concepts.
• Represent the company at industry events, trade shows, and networking opportunities to generate leads and expand the client base.
• Stay updated on industry developments and competitors' activities to identify unique selling points and maintain a competitive advantage.

Requirements

• Proven 5+ years’ experience in B2B - exhibition & events industry.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA is an advantage).
• Strong knowledge of B2B marketing strategies, lead generation, and brand positioning within the exhibitions or events sector.
• Proven ability to develop and execute integrated marketing campaigns (digital, social media, email marketing, PR, and content marketing).
• Experience in budgeting, forecasting, and managing marketing spend to maximize ROI.
• Strong analytical skills with the ability to interpret data, generate insights, and present performance reports to senior management.
• Ability to manage multiple projects simultaneously in a fast-paced environment while meeting tight deadlines.
• Strong leadership skills with the ability to inspire, motivate, and drive high team performance.
• Knowledge of exhibition marketing lifecycle including exhibitor acquisition, visitor promotion, sponsorship marketing, and post-event analysis.
• Creative mindset with the ability to identify new market opportunities and innovative promotional strategies.
• Strong negotiation skills, with proven ability to work effectively with media partners, vendors, sponsors, and external stakeholders to secure mutually beneficial agreements.
• Flexibility and willingness to travel for client meetings, industry events, trade shows, and exhibitions as required.
• Fluency in English & Arabic is mandatory; while proficiency in additional languages such as French will be considered an advantage.

How to apply

Job Type: Full-time

Experience

• Senior Sales Marketing in Events: 5 years (Preferred)