Marketing Manager

Head of Marketing

The Marketing Manager is responsible for developing and executing integrated marketing strategies across a portfolio of luxury and premium brands within the Group.

This role combines digital marketing, growth strategy, content creation, and AI-driven innovation to enhance brand visibility, drive qualified traffic, and deliver impactful customer engagement across multiple industries.

Working closely with the Head of Marketing, the role requires both strategic oversight and hands-on execution, ensuring brand consistency while achieving measurable performance outcomes.

The ideal candidate is a creative and data-driven marketer with strong expertise in digital marketing, content, and growth, and a solid understanding of luxury brand positioning and customer expectations.

Develop and execute marketing strategies that reflect the

premium positioning and identity

of each brand.

Ensure consistency in brand storytelling, visual direction, and messaging across all touchpoints.

Adapt brand narratives to resonate with

high-value and discerning audiences

.

Plan and manage digital marketing initiatives across platforms including Meta, Google, and CRM channels.

Drive growth through performance marketing, audience targeting, and conversion optimization.

Continuously optimize campaigns based on performance data and insights.

Lead content planning and oversee the creation of high-quality content across digital platforms.

Ensure all content aligns with brand guidelines and maintains a refined, premium aesthetic.

Collaborate with internal teams and external partners for content production and campaigns.

Leverage AI tools to enhance content creation, campaign development, and workflow efficiency.

Identify opportunities to integrate AI into marketing processes and improve scalability.

Stay updated on emerging trends in AI and digital marketing.

Manage marketing activities across multiple brands and industries within the Group.

Ensure alignment while maintaining distinct positioning for each brand.

Execute campaigns efficiently across different business units.

Support the development of elevated customer journeys across digital and physical touchpoints.

Contribute to initiatives that enhance client engagement, including personalized and curated experiences.

Align marketing efforts with sales objectives to support lead generation and conversion.

Monitor and analyze campaign performance across all channels.

Track key metrics including engagement, traffic, lead generation, and conversions.

Provide actionable insights to improve campaign effectiveness and ROI.

Bachelor’s degree in Marketing, Communications, or a related field.

4–7 years of experience in marketing, with strong exposure to

digital, content, and growth marketing

.

working with

luxury, premium, or multi-brand environments

is highly preferred.

Proficiency in Meta Ads, Google Ads, and digital analytics tools.

Familiarity with AI tools for content creation and marketing optimization.

Understanding of SEO, CMS platforms, and campaign performance tracking.

with CRM systems and marketing automation is a plus.

Strong understanding of

luxury branding and visual storytelling

.

Strategic thinker with a hands-on approach to execution.

Ability to manage multiple brands and priorities simultaneously.

Digitally savvy with a forward-thinking, innovation-driven mindset.

Strong collaboration and stakeholder management skills.