Marketing Manager

Job Purpose

Accountabilities

• Develop and execute retail marketing strategies that drive footfall, in-store conversion, customer engagement, and sales growth across retail and pharmacy locations.
• Plan and implement in-store activations, promotional campaigns, sampling activities, bundle offers, and brand initiatives to increase product visibility and improve shelf performance.
• Lead product launch activities for personal care, beauty, wellness, FMCG, food, and consumer goods categories, including display planning, promotional mechanics, planogram support, and launch visibility.
• Design and evaluate channel-specific marketing plans tailored to retail environments, pharmacy outlets, supermarkets, convenience stores, and other consumer-facing channels.
• Drive the promotion of in-house and partner brands through targeted in-store campaigns, digital retail activations, seasonal promotions, and customer engagement initiatives.
• Work closely with the sales and category teams to align marketing activities with branch targets, product priorities, stock availability, and commercial objectives.
• Monitor sell-through data, market trends, shopper behavior, and competitor activity to identify opportunities and refine retail marketing strategies.
• Collaborate with Sales, Visual Merchandising, Supply Chain, Category, and Brand teams to ensure smooth execution of retail marketing initiatives, displays, promotions, and product availability.
• Support staff engagement through product training, brand education sessions, incentive programs, and in-store competition mechanics to improve product recommendation at the point of sale.
• Plan and manage retail events, brand days, product sampling campaigns, seasonal activations, and in-store promotional activities to strengthen brand presence and drive customer engagement.
• Ensure consistent brand visibility, pricing communication, shelf placement, and promotional execution across all retail locations.
• Evaluate campaign performance through sales results, customer response, sell-out reports, and ROI analysis, and recommend improvements for future activations.

Education

• Bachelor’s degree in Pharmacy, Marketing, Business Administration, Retail Management, or a related field.
• A background in Pharmacy, Life Sciences, Consumer Goods, or FMCG is an advantage.
• Experience
• 7–15 years of relevant experience in retail marketing, trade marketing, FMCG, personal care, beauty, wellness, food, consumer goods, or pharmacy retail.
• Experience in managing in-store activations, product launches, promotional campaigns, and retail/channel marketing initiatives is required.
• Experience with pharmacy, supermarket, FMCG, personal care, or beauty retail channels is preferred.

Languages