Marketing Manager

Job Overview

Marketing Manager

Brand Management

• Lead the development, implementation, and execution of brand strategies for multiple brands.
• Monitor brand performance and ensure consistency across all marketing channels — online and offline.
• Conduct market and digital trend analysis to understand brand positioning, target audiences, and competitors.

Marketing Calendar Management

• Develop and manage the marketing calendar for the brand.
• Ensure alignment of marketing activities with brand objectives and key milestones.
• Prioritize and coordinate campaigns to maximize effectiveness and ROI.

Campaign Planning & Execution

• Conceptualize and execute innovative marketing campaigns across multiple channels, including
• digital (SEO, SEM, paid social, display, email)
• , traditional, and experiential.
• Manage
• digital advertising campaigns
• end-to-end — from planning and budgeting to optimization and reporting.
• Coordinate with creative teams, agencies, and other stakeholders to ensure campaign deliverables are met on time and within budget.
• Track and analyze campaign performance, adjusting strategies as necessary to meet targets.

Digital Marketing & Social Media

• Develop and implement
• digital marketing strategies
• to drive brand awareness, engagement, and conversions.
• Oversee
• social media management
• , including content creation, community engagement, and performance analytics.
• Manage
• digital content
• , ensuring brand consistency and SEO optimization.
• Utilize tools such as
• Google Analytics, Meta Ads Manager, and other digital dashboards
• to monitor performance and ROI.
• Stay updated with
• emerging trends, tools, and technologies
• to continuously improve digital marketing efforts.

Content Creation & Content Calendar

• Develop content strategies for brand communication across digital platforms, print, and in-store materials.
• Collaborate with the social and creative teams to maintain a content calendar aligned with marketing initiatives and seasonal campaigns.
• Oversee the creation of engaging digital content — including copy, visuals, videos, and paid creatives — ensuring alignment with the brand’s voice.

PR & Influencer Management

• Manage relationships with PR agencies to ensure effective brand representation and media coverage.
• Identify and manage influencer partnerships aligned with brand values and target audience.
• Oversee the execution of influencer and digital collaborations, ensuring proper coordination and tracking of KPIs.

Event Management

• Plan and execute brand events, including product launches, trade shows, and consumer activations.
• Ensure events are integrated into the
• digital and social strategy
• for maximum visibility and engagement.

Budget Management

• Develop and manage marketing budgets for each brand, ensuring cost-effective allocation across digital and offline campaigns.
• Monitor spending and provide regular reports on budget utilization and campaign ROI.

Reporting & Analytics

• Prepare and present regular performance reports for each brand, highlighting key
• digital metrics, conversion rates, and audience growth
• .
• Use analytics to track campaign success, identify trends, and recommend optimizations.

Agency & Vendor Management

• Manage relationships with external agencies and vendors, including creative, media, and digital marketing partners.
• Ensure timely delivery of assets and negotiate contracts to optimize value.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree is a plus).
• **5+ years of experience in marketing, with strong exposure to digital and social media marketing.**
• Proven track record in managing multiple brands and delivering measurable marketing results.
• Hands-on experience with
• SEO/SEM, Google Ads, Meta Ads, and social media management tools.
• Strong understanding of integrated marketing strategies, brand development, and digital trends.
• Proficiency in
• Google Analytics, social media dashboards, and CRM tools.
• Excellent communication and project management skills.
• Passion for Fashion

Preferred Skills

• Experience in the

Retail, Fashion, or Lifestyle

• industry is a plus.
• Familiarity with creative tools (Adobe Creative Suite, Canva, etc.).
• Experience with event planning and execution.

Personal Attributes

• Highly organized with excellent attention to detail.
• Analytical, creative, and proactive thinker.
• Self-motivated with the ability to work independently.
• Thrives in a fast-paced, multi-brand environment.