Marketing Manager

About the Role

Marketing Strategy & Planning

• Develop and manage the annual marketing plan, broken down into quarterly and monthly activity calendars
• Own the marketing budget: allocate, track, and optimize spend across all channels
• Set ROI targets for each marketing initiative and report on performance against them
• Deliver regular marketing reports to leadership, covering KPIs, campaign results, and strategic recommendations

Digital Marketing & Social Media

• Develop and own the social media strategy across LinkedIn, Instagram, and other relevant platforms
• Design and create social media content — graphics, copy, and scheduling
• Manage the content calendar end-to-end: creation, posting, and community management (comments, DMs, engagement)
• Plan, launch, and optimize paid ad campaigns on LinkedIn and Google
• Monitor analytics and continuously improve performance based on data

Content & Creatives

• Develop high-quality marketing collateral including brochures, case studies, and one-pagers
• Write scripts for video content and manage video editing using templates
• Design assets for social media, ad campaigns, presentations, and website
• Ensure all content and design is consistent with Spantrek's brand guidelines

Presentations

• Receive briefs from the sales team and translate them into compelling client and partner presentations
• Draft content, design slides, and iterate based on feedback
• Maintain a library of reusable templates for internal and external presentations

Lead Generation

• Support the sales team with outbound lead generation activities including cold outreach via LinkedIn, cold email campaigns, and cold calling support where required
• Qualify leads and arrange introductory meetings for the sales team
• Track and manage lead activity in the CRM

Events Management

• Plan and manage the company's digital and in-person event calendar
• Align with internal stakeholders on event objectives, messaging, and logistics
• Manage external vendors for gifts, merchandise, printing, and other event requirements
• Handle event promotion, registration, on-site coordination, and post-event follow-up
• .
• Represent Spantrek at industry events and conferences when required

Partner Marketing

• Serve as the primary marketing point of contact for Spantrek's technology partners
• Coordinate joint marketing activities including co-branded social media posts, webinars, customer events, and campaigns
• Align with partner marketing teams on messaging, timelines, and deliverables
• Track and report on the outcomes of partner marketing initiatives

Sales Enablement

• Work closely with the sales team to understand client needs and translate them into marketing materials
• Create targeted campaigns to support lead conversion at different stages of the funnel
• Maintain an up-to-date library of sales collateral and presentation templates

CRM Management

• Maintain and update the CRM with lead, contact, and campaign data
• Ensure marketing activities are properly tracked and attributed within the CRM
• Generate reports and dashboards from the CRM to support decision-making

Website Management (Good to Have)

• Manage website content updates and edits — copy, imagery, and structure
• Coordinate with designers or developers for larger website changes
• Basic working knowledge of WordPress is a plus

Internal Communication

• Maintain clear communication
• Proactively update internal stakeholders on marketing activities, timelines, and results
• Manage expectations and flag dependencies early

Experience & Education

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 4–8 years of marketing experience in the IT, tech, or B2B SaaS industry
• Demonstrated experience managing marketing end-to-end, from strategy to execution, without heavy support

Core Skills

• Strong digital marketing skills: paid social (LinkedIn Ads), Google Ads, SEO/SEM, email marketing
• Proficient in graphic design tools (Canva, Adobe Creative Suite, or equivalent)
• Excellent written and verbal communication skills in English
• Strong presentation design skills — ability to turn a rough brief into a polished deck
• Solid organizational skills with the ability to manage multiple projects simultaneously
• Comfortable with outbound lead generation (cold outreach, LinkedIn, email)
• Experience with event planning and execution, both digital and in-person
• Partner marketing or co-marketing experience is a strong plus

Tool Proficiency

• Experience with SEO tools like SemRush, Ahrefs or similar platforms
• Hands-on e
• xperience managing HubSpot for sales pipeline management and management reports
• Canva proficiency for marketing assets. Figma and Adobe Creative Suite are a plus
• Experience in using lead generation tools like Apollo, Lemlist, or others

AI Proficiency — Mandatory

• Proficiency in AI tools is a non-negotiable requirement for this role.
• Candidates must demonstrate hands-on experience using AI in day-to-day marketing work.
• ChatGPT, Claude, or equivalent for content drafting, ideation, and copy refinement
• AI image generation tools (Midjourney, DALL·E, or similar) for creative assets
• AI-powered video or presentation tools for faster production
• Willingness to adopt new AI tools as they emerge and integrate them into workflows

What We Offer

• An opportunity to own the entire marketing function in a fast-growing IT company
• Collaborative and entrepreneurial team culture where your work directly impacts business outcomes
• Competitive salary and benefits package
• Exposure to cutting-edge technology partners and enterprise clients across the region
• Room to grow with the company as we scale

How to Apply