Marketing Manager

Overview

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company’s long-term business objectives and growth plans.
• Position Dubai Imperium Group as a distinguished leader within the luxury architecture and design sector across the UAE and GCC markets.
• Lead brand development initiatives, ensuring consistency across all communication channels, visual identity, and brand messaging.
• Conduct in-depth market research, competitor analysis, and industry trend assessments to identify strategic opportunities and strengthen market positioning.
• Oversee the development of premium marketing collateral, including corporate profiles, presentations, portfolios, project case studies, brochures, and client proposals.
• Lead multi-channel digital marketing campaigns focused on brand visibility, lead generation, and client acquisition.
• Oversee SEO, SEM, PPC, Google Ads, paid social media campaigns, email marketing, and website optimization initiatives.
• Utilize data analytics and performance metrics to monitor campaign effectiveness and maximize ROI.
• Strengthen the company’s digital presence through engaging content showcasing projects, thought leadership, innovation, and company achievements.
• Manage website strategy, landing pages, and digital assets to maintain a world-class online brand experience.
• Build and maintain strong relationships with high-profile clients, developers, consultants, investors, and strategic partners.
• Collaborate closely with business development and sales teams to support lead conversion and revenue growth initiatives.
• Oversee CRM management, lead nurturing strategies, and personalized client engagement campaigns.
• Develop tailored marketing experiences and VIP engagement strategies targeting elite clientele and luxury market segments.
• Lead all PR and media activities to enhance brand visibility and strengthen the company’s reputation within the luxury market.
• Build strategic relationships with media agencies, journalists, influencers, and industry publications.
• Manage press releases, corporate announcements, interviews, media coverage, and thought leadership opportunities.
• Represent the company at luxury design exhibitions, networking events, conferences, and industry forums.
• Plan and execute exclusive client events, luxury networking experiences, seminars, and corporate showcases.
• Manage sponsorship opportunities, partnerships, and collaborative marketing initiatives with prestigious brands and industry leaders.
• Develop experiential marketing concepts that reflect the company’s premium positioning and design excellence.
• Establish KPIs, marketing analytics, and reporting frameworks to measure campaign performance and business impact.
• Manage the annual marketing budget with a focus on cost efficiency and strategic resource allocation.
• Prepare executive-level monthly and quarterly performance reports with insights and strategic recommendations.

Qualifications

• Bachelor’s or master's degree in marketing, business administration, communications, or a related field.
• Minimum 12 to 15 years of progressive marketing experience, preferably within luxury architecture, premium real estate, high-end interior design, or luxury lifestyle brands.
• Proven track record in luxury brand positioning, strategic marketing, and high-value client acquisition.
• Advanced expertise in digital marketing, SEO, PPC, Google Ads, social media strategy, and marketing automation platforms.
• Strong experience in CRM management, client relationship development, and stakeholder engagement.
• Established network within the UAE luxury market, including media, influencers, developers, and industry professionals.
• Demonstrated success in public relations, corporate communications, event management, and strategic partnerships.
• Exceptional leadership, communication, presentation, and project management skills.
• Ability to manage multiple high-level projects and deliver results within a fast-paced, dynamic environment.