Marketing Manager

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies for Ariane residential, commercial, and investment properties.
• Plan and manage digital and offline marketing campaigns to support project launches, sales, leasing efforts, and brand visibility.
• Work closely with sales and leasing teams to align marketing with lead generation and conversion goals.

Brand & Content Management

• Ensure consistent brand messaging across all platforms (brochures, social media, website, outdoor, etc.).
• Oversee the production of marketing materials including property videos, photography, newsletters, and corporate profiles.
• Maintain and enhance the corporate website and digital presence.

Public Relations

• Build and manage relationships with media outlets, journalists, and influencers in real estate and lifestyle sectors.
• Prepare press releases, media kits, and coordinate press coverage for Ariane milestones, events, and launches.
• Represent Ariane at industry events, conferences, and networking functions.

Digital & Social Media Marketing

• Lead digital campaigns across Google Ads, social platforms, and property listing websites.
• Oversee content calendars and community management for platforms such as Instagram, LinkedIn, Twitter, and Facebook.
• Monitor analytics and performance, providing regular reports and insights.

Market Research & Intelligence

• Monitor real estate market trends, competitor activity, and consumer behavior.
• Provide insights to internal teams to adjust strategy accordingly.
• Collaborate with agencies for market surveys and brand perception studies.

Budgeting & Team Management

• Manage the marketing and PR budget effectively.
• Coordinate with vendors, creative agencies, and media partners.
• Supervise junior marketing staff, designers, and external freelancers.

Skills