Food Products Marketing Specialist (Restaurants Sector)

About This Role

Job Summary:

We are seeking a results-driven Food Products Marketing Specialist to develop and execute marketing strategies that promote food products within the restaurant industry. The ideal candidate will have a strong understanding of food trends, restaurant operations, and customer behavior, along with the ability to create impactful campaigns that drive product adoption and sales.

Key Responsibilities:

• Develop and implement marketing strategies targeting restaurants, cafés, and food service businesses
• Promote food products (e.g., ingredients, ready-made items, sauces, beverages) to restaurant clients
• Conduct market research to identify trends, customer preferences, and competitive positioning
• Collaborate with sales teams to generate leads and support client acquisition
• Build and maintain relationships with restaurant owners, chefs, and procurement managers
• Plan and execute product launches, tastings, and promotional events
• Create marketing materials such as brochures, menus, digital content, and social media campaigns
• Monitor campaign performance and adjust strategies based on data insights
• Stay updated on food industry trends, regulations, and consumer demands
• Work closely with product development teams to align offerings with market needs

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Hospitality, or a related field
• 2–5 years of experience in marketing within the food, FMCG, or restaurant sector
• Strong knowledge of restaurant operations and food products
• Excellent communication and negotiation skills
• Proficiency in digital marketing tools and platforms
• Analytical mindset with the ability to interpret market data
• Creative thinking with attention to detail

Skills:

• Experience working with restaurant chains or food distributors
• Knowledge of branding and product positioning in the food industry
• Ability to manage multiple projects and meet deadlines
• Familiarity with local food regulations and market dynamics

Work Location: In person