Marketing Manager

Overview

Key Responsibilities

• Marketing & Communications Strategy (across multiple campuses)
• Develop and implement monthly, annual, and multi-year marketing strategies aligned to enrolment targets, school priorities, school USPs, school messaging, and organizational expectations.
• Plan, execute, and evaluate integrated marketing campaigns across digital, print, OOH, and experiential channels.
• Design and implement A/B testing to enhance the user experience, using data and parent feedback to drive continuous improvement.
• Ensure consistent, compelling brand positioning across all touchpoints in line with NAE brand guidelines and MoEHE requirements.
• Lead the school s content strategy, ensuring high-quality storytelling that reflects the school s values, outcomes, and community.
• Analyse marketing performance, campaign effectiveness, and lead data, using insights to optimise future activity and campaign execution times.
• Digital Marketing & Brand Management (across multiple campuses)
• Oversee and optimise the school s website, social media channels, email communications, and paid digital campaigns.
• Ensure a consistent tone of voice, visual identity, and messaging across all platforms.
• Manage the creation of photography and videography assets, maintaining a high-quality digital asset library.
• Run required analytics to drive and refine data-driven marketing strategies and perform regular audits to share business intelligence to the school s MAC department, SLT, and Regional/Central colleagues.
• Ensure all marketing materials (i.e., printed collateral and digital assets) involving students fully comply with safeguarding requirements and parental consent guidelines.
• Admissions & Stakeholder Collaboration (across multiple campuses)
• Support the Regional and Central Digital Marketing team to optimize SEO, leverage paid advertising, gain editorial coverage, and implement recommendations for improvement.
• Work in close partnership with the Admissions team to drive enquiry generation, conversion, and retention.
• Support the design and execution of admissions events, open days, and family engagement activities.
• Build strong working relationships with school leaders, staff, families, community partners, regional NAE teams, and the Central office.
• Represent the school at external events, exhibitions, and community initiatives, as required.
• Leadership, Project & Vendor Management (across multiple campuses)
• Support the analysis of prior year performance to develop, monitor, and support expected performance management standards from team members.
• Manage external agencies and suppliers, ensuring quality, value for money, and timely delivery.
• Oversee marketing budgets, forecasts, and spending to ensure effective use of resources to maximise yearly ROIs.
• Plan, track, and deliver projects against agreed timelines and quality standards, holding yourself and team members accountable for outcomes.
• Compliance & Governance (across multiple campuses)
• Lead, mentor, and support marketing team members and/or external contractors where applicable.
• Manage external agencies and suppliers, ensuring quality, value for money, and timely delivery.

Skills

• and Competencies
• The main skills required to endorse this role are:
• Proven experience in a marketing leadership or managerial role.
• Strong strategic marketing and campaign planning capabilities.
• Excellent understanding of digital marketing, social media, and content-led engagement.
• Ability to manage multiple projects, priorities, and stakeholders in a fast-paced environment.
• Outstanding written and verbal communication skills in English.
• Highly organised, resilient and flexible under pressure, especially during busy times.
• Confident decision-maker with a proactive, solution-focused mindset.
• Hands-on approach with solid organizational skills to deliver expected outcomes.
• Ability to motivate, guide, and collaborate with cross-functional teams.
• Self-motivated and adaptable to different tasks at hand.