Marketing Manager

Job Purpose

Key Result Areas

• Develop, manage, and deliver HBKU marketing strategy in line with the HBKU communications strategy and the overall University’s strategy
• Manage and oversee the HBKU marketing functions including corporate marketing, enrolment marketing, business marketing, branding, events, and web development
• Develop department’s related guidelines, procedures, and frameworks
• Develop marketing annual business plan and budget and monitor and approve expenditures
• Provide marketing support for all HBKU entities including campaign design and development, guidance on events and conferences
• Develop and maintain HBKU branding strategy, brand identity and corporate messaging
• Provide guidance to articulate the key objectives, key messages and expected outcomes for marketing, events, and web projects
• Conceptualize, plan, and execute all marketing projects/initiatives in line with the communication strategy of HBKU, and ensuring compliance with agreed timelines and budget
• Develop, plan, and implement advertising campaigns to publicize and promote the university strategic activities and events, and establish methods for increasing participation
• Oversee the final approval on content for all marketing related projects and ensure that all publications are executed appropriately in line with HBKU messaging
• Develop and maintain HBKU’s e-channels (university website, e-marketing platform, etc.)

Minimum Knowledge, Skills & Experience

• Bachelor’s degree in marketing, or Communications major or related field & 8-10 years of relevant full-time work experience in marketing or a related field at similar higher education institutes, 3 of which at a supervisory level
• Good understanding of marketing communication, branding, advertising strategies, plans and frameworks
• Good conceptual & strategic thinking with ability to articulate and share vision and mission by inspiring others
• Experienced in dealing with creative agencies
• Excellent communication and interpersonal skills, with the ability to logically and persuasively outline and present thoughts, ideas, and specifications through oral and written communications
• Fluent in Arabic and English; Excellent writing skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely
• Proficiency in MS Office applications