Marketing Manager - Digital and Offline

About Cambridge Education

– Education & Global Certifications

Marketing Strategy & Brand Management

• Develop and execute comprehensive
• 360° marketing strategies
• covering digital marketing, branding, partnerships, PR, and events.
• Strengthen brand awareness and positioning across regional and global markets.
• Ensure brand consistency across all marketing channels, communications, and customer touchpoints.

Demand Generation & Performance Marketing

• Drive lead generation and enrollment growth through digital channels including paid media, SEO, social media, email marketing, and content campaigns.
• Plan, manage, and optimize performance marketing campaigns across Google Ads, social platforms, and other paid channels.
• Track campaign ROI, conversion rates, and cost-per-lead metrics to ensure marketing efficiency.

Team Leadership & Collaboration

• Build, mentor, and lead a high-performing marketing team across digital, content, design, and campaign functions.
• Define team KPIs, manage performance, and support skill development.
• Collaborate closely with
• sales, business development, and product teams
• to align marketing efforts with revenue and growth objectives.

Content, Social Media & CRM

• Oversee content strategy including website content, blogs, landing pages, email campaigns, and marketing collateral.
• Manage social media strategy to enhance engagement, reach, and brand credibility.
• Leverage CRM and marketing automation tools to nurture leads and support the sales funnel.

Partnerships, Events & Market Presence

• Plan and execute marketing initiatives for events, webinars, workshops, and strategic partnerships.
• Support institutional branding and corporate engagement initiatives.
• Identify new channels and opportunities to expand market reach.

Analytics, Reporting & Optimization

• Monitor and analyze marketing performance dashboards and reports.
• Use data-driven insights to continuously optimize campaigns and strategies.
• Present marketing performance and growth insights to senior management.

Marketing & Leadership Skills Required

• Strong expertise in
• digital marketing, brand management, and performance marketing
• .
• Proven experience in building and leading marketing teams.
• Hands-on experience with CRM platforms, marketing automation, and analytics tools.
• Excellent project management, communication, and stakeholder alignment skills.
• Ability to balance strategic planning with hands-on execution.

Required Qualifications & Experience

• **Bachelor’s Degree (Mandatory)**
• in Marketing, Business Administration, Communications, or a related field.
• **5 - 10 years of marketing experience**
• , preferably within the
• education, training, or professional certification industry
• .
• Strong understanding of
• global certification markets
• (e.g., PMP®, IT, HR, Finance, Cyber Security, AI, etc.).
• Demonstrated success in demand generation, brand growth, and campaign leadership.
• Experience working in or managing teams within the
• UAE or Middle East market
• is highly preferred.
• Candidates must be based in Abu Dhabi or open to relocating.

Why Join Cambridge Education

• Opportunity to lead marketing for a respected brand with global reach.
• Strategic leadership role with high visibility and impact.
• Collaborative, growth-driven, and innovative work environment.
• Competitive compensation and benefits package.
• Long-term career growth and professional development opportunities.
• Interested candidates
• are invited to apply by submitting their CV to career@cambridgeeducation.net, highlighting relevant marketing leadership experience and key achievements.