Marketing Manager

Role overview

Campaigns and lead generation

• Develop and execute lead-generation strategies across Meta, Google, TikTok, YouTube, Snapchat, LinkedIn, search, maps, WhatsApp, websites, email, SMS, influencers, referrals, partnerships, and offline channels.
• Create distinct strategies for services, customer segments, and locations; test platforms, audiences, creative, and campaigns for lead volume and quality.
• Plan healthcare campaigns for services such as general medicine, dental care, orthodontics, implantology, wellness, preventive health, checkups, and weight management.
• Develop automotive campaigns for PPF, wrapping, tinting, ceramic coating, detailing, vehicle branding, protection packages, and product launches.
• Manage social media calendars, posting, short-form video, creative production, comments, messages, and enquiry handoff to the CRM.

Performance, CRM, and growth

• Plan and optimize paid advertising, testing creative, headlines, offers, and audiences; measure lead costs, conversion, acquisition cost, campaign revenue, and ROI.
• Coordinate website updates, landing pages, SEO, local search, Google Business Profiles, organic traffic, and conversion improvements.
• Track leads from advertisement and enquiry through contact, appointment, visit, sale, and revenue; identify response delays, lead leakage, and follow-up gaps.
• Develop WhatsApp campaigns, audience segmentation, approved promotional messages, automated responses, follow-up journeys, and remarketing where appropriate.
• Identify influencers, community partners, corporate tie-ups, and relevant industry partnerships; negotiate approved collaborations and measure outcomes.
• Monitor competitors, pricing, offers, products, services, customer reviews, and market opportunities; provide actionable recommendations.

Brand, planning, and management

• Maintain brand identity and premium positioning across channels; coordinate content, photography, video, advertising, educational materials, and campaign assets.
• Develop suitable offline initiatives, including flyers, brochures, outdoor advertising, events, activations, partnerships, and referral programs.
• Prepare monthly plans for healthcare and automotive campaigns with objectives, audiences, offers, platforms, budgets, creative, lead targets, conversion targets, and revenue targets.
• Prepare weekly and monthly reports covering leads, appointments, conversions, sales, costs, expenditure, revenue, ROI, and recommended actions.
• Manage agencies and external creative, SEO, and performance vendors; set deliverables, review performance, and coordinate internal teams.
• Train and supervise junior marketing staff when applicable.

Experience and skills

• Three to five years of marketing experience; UAE experience is preferred.
• Experience in lead generation and performance marketing, with strong understanding of Meta Ads and Google Ads.
• Experience with TikTok and other social advertising, CRM and lead management, WhatsApp Business or API marketing, SEO, and Google Business Profile.
• Strong analytical and reporting skills, communication and presentation skills, and ability to manage agencies and vendors.
• Strong content and creative understanding; ability to manage multiple brands and campaigns and focus on lead quality, conversion, and business results.
• Experience in healthcare, automotive, luxury, retail, or service businesses is preferred; UAE market knowledge is highly desirable.

Location and work setting

• Dubai, UAE; work is in person.

Pay and employment

• Full-time position paying AED 3,000–4,000 per month.

Performance measures

• Measured on qualified leads, cost per qualified lead, bookings, conversion rates, marketing-generated revenue, ROI, enquiries, organic lead growth, customer acquisition cost, campaign performance, partnerships, and brand visibility.