Marketing Manager

About Beanz

Role Overview

Your Mission & Responsibilities

• Own and execute Beanz’s brand marketing, campaigns, and partnerships, translating strategy from leadership into real-world marketing that performs & converts.
• Planning and executing 360 integrated campaigns across physical and digital touchpoints (owning ATL, BTL, and digital campaign calendars end-to-end)
• Owning NCR programs, intake, briefing, prioritization, and delivery (managing in-app marketing, banners, promos, push notifications)
• Developing and executing promotional campaigns and seasonal marketing moments
• Identifying, evaluating, negotiating, and securing co-marketing partnerships with local lifestyle brands, gyms, offices, and community hubs
• Taking campaign briefs from management and translating them into actionable plans
• Tracking KPIs, analyzing campaign performance, and reporting back to the HOD
• Ensuring brand consistency across all touchpoints and markets

What We Expect

• Minimum 5+ years of marketing experience, with at least 2 in a standalone or lead execution role
• Strong track record of planning and delivering integrated campaigns across ATL, BTL, and digital
• Strong understanding of data, reporting, and analytics, with a proven ability to set targets, track KPIs, measure campaign success, and translate numbers into actionable decisions
• Solid understanding of core marketing metrics (CAC, CPM, CPC, CTR, ROAS), and comfortable working with data to evaluate campaign performance. LTV, CVR, and retention are a plus to have.
• Must be highly proficient in Excel or Google Sheets, pivot tables, campaign trackers, budget sheets, and performance dashboards are part of the day-to-day
• Has managed agencies, creative, and worked cross-functionally with stakeholders
• Highly organized, detail-oriented, and able to manage multiple workstreams simultaneously
• Able & willing to accept public speaking (social media, regular traditional media etc), ideal candidate must have prior experience, if not, must be willing to go through media training

Tools & Skills

• Strong fundamentals in: Digital marketing, integrated campaign planning, BTL/ATL execution, in-app marketing, localization, agency and vendor management
• Campaign & Project Management: Jira, or similar
• BI Analytics & Reporting Tools: Looker, Power BI, Meta Business Suite, Google Analytics, or similar
• In-App & CRM: Familiarity with CRM and lifecycle tools is a plus (e.g. Braze), deep expertise not required
• AI Proficiency:
• We expect you to know how to properly use AI to work efficiently and produce better outputs.
• AI for campaign ideation, briefing, Using AI to improve efficiency across briefing, planning, and reporting workflows. As well as for copywriting, and research (e.g. ChatGPT, Claude, Perplexity)

Before You Apply

• Experience in Tech Startups (preferred) or lifestyle & consumer brands is essential
• Experience working in or marketing to the Gulf region with an understanding of various demographics & consumer behaviors
• Strong command of English, with Arabic as a strong plus (written & spoken)
• This role is Abu Dhabi-based, hybrid to start with expectation to be fully in-office

Why Join Beanz

• Be part of an exciting fast-scaling brand at a defining stage
• Learn and work closely with marketing leadership & other experts in their fields
• Opportunity to own and shape how the brand shows up across the region

The Hiring Process

• Apply with your CV and a brief note on a campaign you’re proud of
• Shortlisted candidates will complete a take-home marketing task
• Final in-person interview at our UAE office