Marketing Manager

Overview

A. Digital Marketing & Growth Strategy

• Develop and execute digital marketing strategies across fintech and technology product lines.
• Drive customer acquisition, engagement, and retention through performance-driven campaigns.
• Manage online brand visibility across key digital channels including Meta, LinkedIn, Google, SEO, and email marketing.
• Build scalable marketing initiatives focused on commercial growth and measurable ROI.
• Support go-to-market strategies for new products, features, and campaigns.

B. Performance Marketing & Paid Campaigns

• Manage and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms.
• Monitor and improve key performance metrics including CPC, CPA, CTR, conversion rates, CAC, and ROI.
• Coordinate campaign budgets, targeting strategies, creative performance, and optimisation plans.
• Work with agencies or external vendors where applicable to improve campaign efficiency and scale.
• Ensure structured tracking and reporting for all acquisition campaigns.

C. Brand Presence & Content Management

• Oversee content calendars across social media, website, CRM, and digital communication channels.
• Ensure consistency in brand tone, messaging, and visual identity across all platforms.
• Translate technical product features into simple, customer-focused messaging and campaigns.
• Coordinate campaign launches, promotional activities, and digital brand initiatives.
• Review and manage creative outputs including ad creatives, landing pages, banners, graphics, and short-form videos.

D. SEO, Website & Organic Visibility

• Support SEO initiatives to improve keyword rankings, organic traffic, and brand discoverability.
• Coordinate website content updates, landing page optimisation, and campaign pages.
• Monitor backlink growth, search visibility, and website performance metrics.
• Work closely with technical or SEO resources to improve digital presence.

E. CRM, Email Marketing & Customer Engagement

• Manage email marketing campaigns, newsletters, and customer engagement initiatives.
• Coordinate audience segmentation, campaign scheduling, and automation workflows.
• Monitor open rates, click-through rates, and customer engagement metrics.
• Ensure CRM communications align with campaign goals and product positioning.

F. Affiliate & Partner Marketing

• Support affiliate marketing programmes and partner-driven acquisition initiatives.
• Coordinate promotional campaigns with affiliates, partners, and external collaborators.
• Monitor affiliate performance, traffic quality, and conversion outcomes.
• Identify opportunities to expand digital growth partnerships.

G. Analytics, Reporting & Commercial Insights

• Track campaign performance using tools such as Google Analytics, Meta Business Suite, and reporting dashboards.
• Prepare weekly and monthly reports covering:
• Campaign ROI
• Customer acquisition metrics
• Conversion performance
• Traffic and engagement growth
• Affiliate performance
• Brand visibility metrics
• Use insights and data trends to improve marketing effectiveness and commercial performance.

H. Team Leadership & Cross-Functional Coordination

• Manage and guide a small marketing team, agencies, and creative vendors.
• Provide direction, priorities, and execution oversight rather than handling all production individually.
• Work closely with Sales, Operations, Product, Customer Support, and Design teams to align campaigns with business objectives.
• Ensure smooth communication, task tracking, and campaign execution across departments.

3. Preferred Experience & Skills

• 5+ years of experience in fintech, payments, SaaS, technology, or high-growth digital businesses.
• Strong understanding of digital marketing channels including Meta, LinkedIn, Google Ads, SEO, and email marketing.
• Proven experience managing performance marketing campaigns with strong analytical understanding of CPC, CPA, ROI, CAC, CTR, and conversion metrics.
• Ability to simplify technical product features into compelling customer messaging and value propositions.
• Experience managing content calendars, campaign launches, and multi-channel digital communication.
• Exposure to affiliate marketing programmes and partner-based acquisition strategies.
• Familiarity with Google Analytics, Meta Business Suite, Looker Studio, or similar reporting tools.
• Experience reviewing and managing creative deliverables including videos, graphics, ads, and landing pages.
• Strong project management and organisational skills.
• Experience managing small teams, agencies, or external marketing vendors.
• Comfortable working in fast-paced, execution-focused environments.
• Excellent communication and stakeholder management abilities.

4. Reporting & Governance

• Reports directly to the Director of Operations / Commercial Head.
• Weekly reporting on campaign performance, acquisition metrics, and ongoing initiatives.
• Monthly KPI reviews focused on ROI, growth targets, and campaign effectiveness.
• Escalate risks related to campaign performance, budget overruns, delivery delays, or brand concerns proactively.

5. Adhoc Responsibilities

• Support product launches, seasonal campaigns, and commercial initiatives.
• Assist with strategic marketing projects and business growth initiatives.
• Coordinate urgent campaign requirements or cross-functional commercial activities.
• Support continuous improvement in marketing processes, reporting, and operational efficiency.