Marketing Manager

Role Overview

Marketing Strategy & Planning

• Develop and execute integrated marketing strategies aligned with business growth targets
• Define short- and long-term marketing roadmaps across digital and offline channels
• Identify target audiences, market opportunities, and positioning strategies within the UAE/GCC
• Lead annual marketing planning, budgeting, and forecasting processes
• Ensure alignment between marketing initiatives and commercial objectives
• Plan, execute, and optimize Below-the-Line (BTL) marketing initiatives, including partnerships, activations, promotions, and on-ground campaigns, ensuring effective budget utilization and measurable impact on customer acquisition and brand visibility

Performance Marketing & ROI Optimization

• Own and drive performance marketing across paid media channels (Google Ads, social media, display, etc.)
• Monitor, analyze, and continuously optimize campaigns to maximize ROI and reduce cost per acquisition (CPA)
• Establish clear performance benchmarks for all campaigns
• Implement A/B testing strategies and conversion rate optimization (CRO) initiatives
• Track and report marketing spend efficiency and attribution models

Digital Marketing, Brand & Channel Management

• Oversee all digital marketing channels including SEO, SEM, social media, email marketing, and website performance
• Lead SEO strategy including keyword optimization, technical audits, and content alignment
• Ensure consistent growth in organic traffic, engagement, and conversion rates
• Manage social media presence, content calendars, and platform-specific strategies
• Drive innovation in digital channels, tools, and marketing technologies
• Lead and manage public relations (PR) activities, including media planning, press releases, and agency coordination, ensuring consistent brand messaging, strong media relationships, and positive coverage aligned with business objectives
• Develop and manage strategic partnerships, including corporate collaborations and commercial tie-ups, to enhance brand visibility, drive customer acquisition, and expand market reach across key segments
• Lead and oversee brand management across CRG brands, ensuring alignment with brand standards while driving localized strategies for the UAE/GCC market, maintaining distinct positioning, consistent messaging, and a cohesive customer experience across all channels and touchpoints

Data Analytics & Insights

• Leverage analytics tools (e.g., Google Analytics, CRM systems, dashboards) to track performance and generate insights
• Translate complex data into actionable recommendations for business and marketing improvements
• Build and maintain performance dashboards for senior management
• Conduct market research, competitor analysis, and customer behavior studies
• Utilize data to refine targeting, segmentation, and campaign effectiveness

Brand Management & Positioning

• Ensure consistent brand identity and messaging across all touchpoints
• Strengthen brand visibility and positioning within the mobility and car rental sector
• Oversee campaign creatives, messaging frameworks, and communication strategies
• Collaborate with internal stakeholders to align branding with operational and commercial goals

Stakeholder & Agency Management

• Collaborate cross-functionally with operations, sales, and leadership teams
• Manage relationships with external agencies, vendors, and media partners
• Evaluate agency performance and ensure delivery against agreed objectives
• Provide strategic direction and oversight to creative and media partners

Leadership & Governance

• Lead and mentor marketing team members
• Establish marketing processes, governance frameworks, and best practices
• Ensure compliance with brand guidelines, legal requirements, and company policies
• Drive continuous improvement and innovation within the marketing function