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Marketing Manager

Confidential Company, UAE3 weeks agoSenior
Senior

Skills

SEO StrategyEmail MarketingTeam Leadership

About This Role

Role Overview

The Marketing Manager will lead the end-to-end marketing function, driving integrated and performance-focused strategies that deliver measurable business impact.

This role requires a commercially driven and analytical professional who can optimize ROI, leverage data insights, and enhance customer acquisition, retention, and overall brand positioning across the UAE/GCC markets.

The role will work closely with cross-functional teams to ensure marketing initiatives are aligned with business objectives, while continuously improving campaign effectiveness and digital performance.

Marketing Strategy & Planning

  • Develop and execute integrated marketing strategies aligned with business growth targets
  • Define short- and long-term marketing roadmaps across digital and offline channels
  • Identify target audiences, market opportunities, and positioning strategies within the UAE/GCC
  • Lead annual marketing planning, budgeting, and forecasting processes
  • Ensure alignment between marketing initiatives and commercial objectives
  • Plan, execute, and optimize Below-the-Line (BTL) marketing initiatives, including partnerships, activations, promotions, and on-ground campaigns, ensuring effective budget utilization and measurable impact on customer acquisition and brand visibility

Performance Marketing & ROI Optimization

  • Own and drive performance marketing across paid media channels (Google Ads, social media, display, etc.)
  • Monitor, analyze, and continuously optimize campaigns to maximize ROI and reduce cost per acquisition (CPA)
  • Establish clear performance benchmarks for all campaigns
  • Implement A/B testing strategies and conversion rate optimization (CRO) initiatives
  • Track and report marketing spend efficiency and attribution models

Digital Marketing, Brand & Channel Management

  • Oversee all digital marketing channels including SEO, SEM, social media, email marketing, and website performance
  • Lead SEO strategy including keyword optimization, technical audits, and content alignment
  • Ensure consistent growth in organic traffic, engagement, and conversion rates
  • Manage social media presence, content calendars, and platform-specific strategies
  • Drive innovation in digital channels, tools, and marketing technologies
  • Lead and manage public relations (PR) activities, including media planning, press releases, and agency coordination, ensuring consistent brand messaging, strong media relationships, and positive coverage aligned with business objectives
  • Develop and manage strategic partnerships, including corporate collaborations and commercial tie-ups, to enhance brand visibility, drive customer acquisition, and expand market reach across key segments
  • Lead and oversee brand management across CRG brands, ensuring alignment with brand standards while driving localized strategies for the UAE/GCC market, maintaining distinct positioning, consistent messaging, and a cohesive customer experience across all channels and touchpoints

Data Analytics & Insights

  • Leverage analytics tools (e.g., Google Analytics, CRM systems, dashboards) to track performance and generate insights
  • Translate complex data into actionable recommendations for business and marketing improvements
  • Build and maintain performance dashboards for senior management
  • Conduct market research, competitor analysis, and customer behavior studies
  • Utilize data to refine targeting, segmentation, and campaign effectiveness
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