Marketing Manager
Skills
About This Role
Role Overview:
The Marketing Manager will lead the end-to-end marketing function, driving integrated and performance-focused strategies that deliver measurable business impact. This role requires a commercially driven and analytical professional who can optimize ROI, leverage data insights, and enhance customer acquisition, retention, and overall brand positioning across the UAE/GCC markets.
The role will work closely with cross-functional teams to ensure marketing initiatives are aligned with business objectives, while continuously improving campaign effectiveness and digital performance.
Key Responsibilities:
Marketing Strategy & Planning
Develop and execute integrated marketing strategies aligned with business growth targets
Define short- and long-term marketing roadmaps across digital and offline channels
Identify target audiences, market opportunities, and positioning strategies within the UAE/GCC
Lead annual marketing planning, budgeting, and forecasting processes
Ensure alignment between marketing initiatives and commercial objectives
Plan, execute, and optimize Below-the-Line (BTL) marketing initiatives, including partnerships, activations, promotions, and on-ground campaigns, ensuring effective budget utilization and measurable impact on customer acquisition and brand visibility
Performance Marketing & ROI Optimization
Own and drive performance marketing across paid media channels (Google Ads, social media, display, etc.)
Monitor, analyze, and continuously optimize campaigns to maximize ROI and reduce cost per acquisition (CPA)
Establish clear performance benchmarks for all campaigns
Implement A/B testing strategies and conversion rate optimization (CRO) initiatives
Track and report marketing spend efficiency and attribution models
Digital Marketing, Brand & Channel Management
Oversee all digital marketing channels including SEO, SEM, social media, email marketing, and website performance
Lead SEO strategy including keyword optimization, technical audits, and content alignment
Ensure consistent growth in organic traffic, engagement, and conversion rates
Manage social media presence, content calendars, and platform-specific strategies
Drive innovation in digital channels, tools, and marketing technologies
Lead and manage public relations (PR) activities, including media planning, press releases, and agency coordination, ensuring consistent brand messaging, strong media relationships, and positive coverage aligned with business objectives
Develop and manage strategic partnerships, including corporate collaborations and commercial tie-ups, to enhance brand visibility, drive customer acquisition, and expand market reach across key segments
Lead and oversee brand management across CRG brands, ensuring alignment with brand standards while driving localized strategies for the UAE/GCC market, maintaining distinct positioning, consistent messaging, and a cohesive customer experience across all channels and touchpoints
Data Analytics & Insights
Leverage analytics tools (e.g., Google Analytics, CRM systems, dashboards) to track performance and generate insights
Translate complex data into actionable recommendations for business and marketing improvements
Build and maintain performance dashboards for senior management
Conduct market research, competitor analysis, and customer behavior studies
Utilize data to refine targeting, segmentation, and campaign effectiveness
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