Marketing Manager

Role Overview:

The Marketing Manager will lead the end-to-end marketing function, driving integrated and performance-focused strategies that deliver measurable business impact. This role requires a commercially driven and analytical professional who can optimize ROI, leverage data insights, and enhance customer acquisition, retention, and overall brand positioning across the UAE/GCC markets.

The role will work closely with cross-functional teams to ensure marketing initiatives are aligned with business objectives, while continuously improving campaign effectiveness and digital performance.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute integrated marketing strategies aligned with business growth targets

• Define short- and long-term marketing roadmaps across digital and offline channels

• Identify target audiences, market opportunities, and positioning strategies within the UAE/GCC

• Lead annual marketing planning, budgeting, and forecasting processes

• Ensure alignment between marketing initiatives and commercial objectives

• Plan, execute, and optimize Below-the-Line (BTL) marketing initiatives, including partnerships, activations, promotions, and on-ground campaigns, ensuring effective budget utilization and measurable impact on customer acquisition and brand visibility

Performance Marketing & ROI Optimization

• Own and drive performance marketing across paid media channels (Google Ads, social media, display, etc.)

• Monitor, analyze, and continuously optimize campaigns to maximize ROI and reduce cost per acquisition (CPA)

• Establish clear performance benchmarks for all campaigns

• Implement A/B testing strategies and conversion rate optimization (CRO) initiatives

• Track and report marketing spend efficiency and attribution models

Digital Marketing, Brand & Channel Management

• Oversee all digital marketing channels including SEO, SEM, social media, email marketing, and website performance

• Lead SEO strategy including keyword optimization, technical audits, and content alignment

• Ensure consistent growth in organic traffic, engagement, and conversion rates

• Manage social media presence, content calendars, and platform-specific strategies

• Drive innovation in digital channels, tools, and marketing technologies

• Lead and manage public relations (PR) activities, including media planning, press releases, and agency coordination, ensuring consistent brand messaging, strong media relationships, and positive coverage aligned with business objectives

• Develop and manage strategic partnerships, including corporate collaborations and commercial tie-ups, to enhance brand visibility, drive customer acquisition, and expand market reach across key segments

• Lead and oversee brand management across CRG brands, ensuring alignment with brand standards while driving localized strategies for the UAE/GCC market, maintaining distinct positioning, consistent messaging, and a cohesive customer experience across all channels and touchpoints

Data Analytics & Insights

• Leverage analytics tools (e.g., Google Analytics, CRM systems, dashboards) to track performance and generate insights

• Translate complex data into actionable recommendations for business and marketing improvements

• Build and maintain performance dashboards for senior management

• Conduct market research, competitor analysis, and customer behavior studies

• Utilize data to refine targeting, segmentation, and campaign effectiveness