Marketing Lead
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Key skills for this role
About the Role
Our FinTech client in Dubai is looking for an experienced Marketing Lead to drive customer acquisition, brand awareness, and social media growth. This role requires a strategic and data-driven marketer with a strong track record of delivering measurable business results through integrated marketing initiatives.
Key Skills for This Role
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Overview
Our FinTech client in Dubai is looking for an experienced Marketing Lead to drive customer acquisition, brand awareness, and social media growth.
This role requires a strategic and data-driven marketer with a strong track record of delivering measurable business results through integrated marketing initiatives.
Requirements
- 5+ years of experience in marketing, growth marketing, or performance marketing roles
- Proven ability to deliver measurable growth in customer acquisition, engagement, and brand awareness
- Strong analytical skills with experience using data to inform marketing decisions and optimize performance
- Experience developing and executing social media and brand marketing strategies
- Excellent communication, stakeholder management, and project management skills
- .
Key Responsibilities
- Develop and execute marketing strategies that drive customer acquisition, engagement, retention, and revenue growth
- Lead brand awareness initiatives and ensure consistent brand positioning across all channels
- Own and grow the company's social media presence, including content strategy, audience engagement, and community management
- Analyze marketing performance, customer behavior, and campaign effectiveness to identify growth opportunities
- Monitor and optimize the customer journey and marketing funnel to improve conversion and retention
- Collaborate with product, sales, and leadership teams to support business objectives and go-to-market initiatives
- Track and report on key marketing KPIs and provide actionable insights to stakeholders
Preferred
- Experience in Fintech, SaaS, or technology companies
- Familiarity with CRM platforms, marketing automation tools, and customer lifecycle marketing.
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