Marketing Lead B2C

Technogym inspires

70 million daily users

to train using our

innovative & engaging solutions for fitness, sport and health

.

By promoting the

Healthness lifestyle

of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries.

It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.

Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams.

In that case, you have the

right spirit to join Technogym because you have the IMBESTIO

!

You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy.

Move with us for a better world!

We are looking for an enthusiastic and results-driven Marketing Leader who will oversee contributing to the building, planning and executing Home Consumer (B2C) Marketing strategies for the UAE market.

Develop and locally execute the global brand strategy for the Home Consumer marketing segment, aligned with business objectives.

Define the customer segmentation and positioning strategy.

Manage performance marketing campaigns (Google Ads, Meta, programmatic ads).

Oversee SEO/SEM, paid media, and content marketing to drive traffic and conversion.

Optimize e-commerce sales funnel, customer journey, and UI/UX experience.

Leverage email marketing & CRM automation for customer retention.

Develop compelling brand messaging and storytelling across all touchpoints.

Oversee the creation of content marketing (blogs, videos, influencer partnerships).

Align campaigns with the brand’s tone of voice and visual identity.

Ensure consistent brand experience across online and offline channels.

Support retail marketing through boutiques activations, promotions, and POS materials.

Develop local marketing initiatives for boutiques and pop-ups.

Implement loyalty programs and referral strategies.

Leverage CRM data for personalized campaigns and lifecycle marketing.

Monitor and improve customer satisfaction & brand advocacy.

Collaborate with ambassadors, influencers, and brand partners.

Develop co-marketing partnerships with relevant brands and communities.

Manage the marketing budget efficiently to maximize ROI.

Monitoring campaign performance and making data-driven decisions.

Track KPIs and metrics (CAC, CLV, ROAS, conversion rates).

Use data analytics tools (Google Analytics, Power BI, CRM dashboards) for insights.

You Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical, curious about market trends and interested in design, luxury and fashion.