Marketing Lead – App Launch & Growth
Skills
About This Role
Role Summary
We are looking for a results-driven, hands-on Marketing Lead to drive the end-to-end launch and growth of our mobile application.
This role goes beyond traditional marketing—you will be responsible for building demand from zero, scaling user acquisition, and creating a sustainable growth engine.
You will work closely with the founder and product team to position the app as a market-leading platform in the UAE, while ensuring strong traction across both users and service partners.
Go-To-Market & Launch Strategy
- Develop and execute comprehensive launch strategy (pre-launch, launch, post-launch)
- Build and manage waitlist campaigns and early user acquisition funnels
- Define brand positioning, messaging, and communication strategy
- Plan and execute launch campaigns, offers, and referral programs
User Acquisition & Growth
- Drive app installs through organic and paid channels
- Manage and optimize campaigns on:
• Meta Ads Manager
- Google Ads
- TikTok
- Optimize the full funnel: Landing Page → Install → Registration → Activation → Retention
- Plan and execute referral, viral, and growth loop strategies
Vendor & Partnership Marketing
- Develop and execute strategies to onboard vendors and partners (clinics, groomers, pet service providers)
- Create B2B marketing materials, pitch decks, and onboarding journeys
- Run co-marketing campaigns and partnerships to drive mutual growth
Content, Influencer & Brand Building
- Build and execute content strategy across platforms
- Manage social media presence, storytelling, and brand voice
- Identify and collaborate with influencers and micro-creators
- Drive community engagement and brand awareness initiatives
Product-Led Growth & Retention
- Work closely with product team to improve:
- Onboarding experience
- User activation and engagement
- Feature adoption (QR, digital passport, etc.)
- Identify opportunities for in-app growth loops and retention strategies
Analytics & Performance Optimization
- Define and track key metrics:
• CAC (Customer Acquisition Cost)
- CPI (Cost per Install)
- Activation rate
- Retention and LTV
- Use tools such as:
- Google Analytics
- Firebase
- Continuously test, analyze, and optimize campaigns for performance
Requirements
- 5–10 years experience in digital marketing, growth marketing, or performance marketing
- Proven experience in launching or scaling a mobile application or digital platform
- Strong expertise in paid media, social media growth, and funnel optimization
- Experience in UAE/GCC market preferred
Job Types: Full-time, Part-time
Pay: AED3,000.00 - AED5,000.00 per month
Work Location: Hybrid remote in Dubai (Dubai)
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