Marketing Lead
Skills
About This Role
Growth and Marketing Operations
- Plan and execute user acquisition, activation, and retention campaigns
- Own the full campaign lifecycle: ideation, launch, optimization, and reporting
- Drive product adoption and transaction volume for card and payment business.
- Continuously test and iterate on offers, messaging, and channels
Regional Marketing Strategy
- Define and execute regional growth strategies across markets
- Adapt global initiatives to local user behavior and market dynamics
- Run 360 campaigns across CRM, social, paid media, and in-app channels
Product and Campaign GTM
- Lead go-to-market strategies for product launches, feature releases, and market expansions
- Translate product capabilities into clear and compelling user value propositions
- Design and execute launch campaigns that drive real product usage
- Performance and Optimization
- Monitor and analyze campaign performance using data and user insights
- Identify funnel bottlenecks across acquisition, activation, and usage
- Continuously optimize campaigns to improve conversion and retention
Market Awareness and Agility
- Stay up to date with industry trends, competitor activity, and market shifts
- Adapt strategies quickly in a dynamic environment
Core Skills
- Strong sense of ownership and accountability
- Proven experience in campaign execution and product or campaign GTM
- Strong data-driven mindset with the ability to interpret performance and act on it
- Excellent project management skills and ability to manage multiple priorities
- Strong stakeholder management across product, regional, and marketing teams
- Clear and effective communication skills
Additional Skills
- Strong understanding of growth funnels, from acquisition to activation and retention
- Experience in fintech, payments, or high-frequency consumer products
- Ability to prioritize and focus on high-impact initiatives
- Hands-on experience with CRM, lifecycle marketing, or performance marketing
- Strong problem-solving mindset with a test and learn approach
- Ability to work in fast-paced and ambiguous environments
- Willingness to execute and get things done, not just plan
Why This Role is Exciting
- Direct impact on product growth, usage, and revenue
- Full ownership from strategy to execution
- Close collaboration with product teams and influence on product adoption
- Exposure to global markets and high-growth products
- A fast-paced environment where you can build, test, and scale quickly
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