Marketing Governance Analyst, Sr

You are a motivated Marketing and Compliance professional who is passionate about helping the organization deliver compliant, accurate, and customer-focused materials.

You have experience interpreting regulatory requirements and applying them to advertising, marketing campaigns, advertising claims, disclosures, and digital content.

You are a strong critical thinker who can balance regulatory requirements with business objectives, providing practical guidance that enables quality and innovation while protecting the company and its customers.

You thrive in a fast-paced environment where you can partner across teams and help BHG maintain the highest standards of regulatory and brand integrity.

• Review and provide guidance on marketing campaigns, advertisements, promotional content, , and other public-facing materials to ensure compliance with applicable regulatory requirements and internal policies.
• Partner closely with Marketing, Product, Legal, Risk, and Business stakeholders throughout the creative and campaign development process to identify and mitigate compliance risks early.
• Evaluate marketing claims, disclosures, and representations for accuracy, consistency, and regulatory adherence.
• Provide actionable compliance recommendations that support business objectives while ensuring regulatory compliance.

• Stay up-to-date on federal and state regulatory developments impacting marketing, advertising, communications, lead generation, and financial products.
• Translate complex regulatory requirements into practical business guidance for Marketing and other stakeholders.
• Assess the impact of regulatory changes and recommend updates to marketing practices, disclosures, processes, and controls.

• Develop, maintain, and enhance marketing and compliance policies, procedures, review frameworks, and approval processes.
• Create guidance documents, job aids, training materials, and best practices that enable compliant marketing execution.
• Support the implementation of scalable review and approval workflows that improve efficiency while maintaining compliance oversight.
• Maintain documentation of compliance reviews, approvals, findings, and recommendations.
• Provide strategic guidance and oversight to various marketing procedures and ensure enhanced quality.

• Conduct periodic reviews and monitoring activities to assess adherence to marketing compliance requirements.
• Identify potential compliance risks, control gaps, and process improvement opportunities.
• Assist with internal audits, regulatory examinations, and compliance inquiries related to marketing and customer communications.
• Develop reporting and metrics to track compliance effectiveness and emerging trends.
• Other duties as assigned.
• 3+ years of experience in compliance, legal, regulatory, marketing compliance, consumer lending, banking, financial services, or a related field.
• Bachelor's Degree in Business, Marketing, Communications, Finance, Legal Studies, or a related discipline.
• Working knowledge of consumer financial services regulations, advertising requirements, UDAAP principles, and customer communication standards.
• Experience reviewing marketing materials, advertising content, disclosures, and customer-facing communications.
• Strong research, analytical, problem-solving, and critical-thinking skills.
• Excellent written and verbal communication skills with the ability to provide clear, practical guidance.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Proficiency with Word, Excel, PowerPoint, and workflow/document (Asana and Kadince a plus) management tools.
• Ability to influence cross-functional partners and drive projects to completion with minimal supervision.
• Intellectual curiosity and a desire to stay current on evolving regulatory and marketing trends.
• Excited to collaborate, learn, and help build scalable compliance processes that support business growth.
• Experience supporting marketing, advertising, lead generation, or customer communications compliance within a regulated industry.
• Familiarity with CFPB guidance, UDAAP principles, consumer lending regulations, and digital marketing compliance considerations.
• Experience working with creative teams, product marketing teams, or customer acquisition functions.
• CRCM or other relevant compliance certifications.
• Travel requirement: All roles require travel during the first 6 months of employment to attend the BHG Oars in Experience. After the initial 6 months, ongoing travel is expected at approximately ~5% annually for periodic team on-sites, team meetings, and cross-functional collaboration.
• Work Authorization: This role is not eligible for employer-provided immigration sponsorship. To be considered, applicants must already possess valid U.S. work authorization that will not require sponsorship now or in the future.