Marketing Executive (UAE National)

Job Overview

***Brand & Marketing Strategy***

• Assist in developing and implementing marketing strategies for the Group's financial services brands and products, supported by market and competitor analysis.
• Manage and ensure consistent brand presentation across all client-facing channels and communications.
• Track brand performance on a periodic basis and prepare weekly, monthly, quarterly, and annual reports for management review.
• Conduct market research to identify client segments, trends, and opportunities in the UAE wealth and asset management landscape.

***Digital Marketing & Content***

• Plan and execute digital marketing campaigns across email, paid social, search, and display channels to drive qualified leads.
• Update the corporate website via the CMS, ensuring content is optimised for SEO and aligned with target keywords.
• Develop long-form content including thought leadership articles, market commentary, fund factsheets, and investor education material in coordination with the investment teams.
• Post and repurpose content across the Group's social media channels and track performance via Google Analytics and platform insights.
• Continuously review and optimise SEM, SEO, and social media campaigns across the financial services portfolio.
• Prepare and send the monthly client newsletter, segment audience data, and report on engagement metrics.

***Campaigns, Events & Collateral***

• Assist in managing end-to-end marketing campaigns to support product launches, fund offerings, and corporate announcements.
• Plan, coordinate, and execute client events, roadshows, webinars, and conferences, including site inspections and on-the-day coordination.
• Develop sales collateral and a wide variety of online and offline materials to support the sales and advisory teams, including brochures, pitch decks, presentations, and case studies.
• Draft official communications for events, online platforms, and client invitations.
• Work with creative agencies, vendors, and affiliate partners, and guide their promotional efforts.
• ***Compliance & General***
• Ensure all marketing materials and communications are reviewed for compliance with applicable financial services regulations and internal approval processes prior to publication.
• Collaborate with the line manager in preparing budgets, monitoring marketing spend, and consolidating expense tracking.
• Coordinate with internal stakeholders across business units to obtain information and approvals required for marketing activities.
• Uphold company values throughout business practices and utilise sound judgment in decision making.
• Any other additional duties as may be required by management based on needs of the business.

Position Requirements

• *Educational Qualifications*
• Bachelor's degree in Marketing, Communications, Business Administration, Finance, or a related field from a recognised university.
• *Technical Competencies*
• Working knowledge of digital marketing channels, including SEO, SEM, paid social, email marketing, and marketing automation tools.
• Proficiency in MS Office (Word, Excel, PowerPoint) and familiarity with CMS platforms, Google Analytics, and CRM systems.
• Ability to interpret marketing data and translate insights into actionable recommendations.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Basic understanding of financial products (mutual funds, advisory, brokerage) and the UAE regulatory environment is an advantage.

*Skills & Personal Attributes*

• Strong bilingual (Arabic / English) written and verbal communication skills.
• High attention to detail and strong organisational skills.
• Collaborative mindset with the ability to work effectively across investment, sales, and compliance teams.
• High level of integrity and discretion when handling sensitive client and corporate information.
• Proactive, self-driven, and comfortable working in a fast-paced, regulated environment.
• *Work Experience*
• 2–4 years of relevant marketing experience, preferably within financial services, asset management, or professional services.
• Demonstrable experience managing digital campaigns and producing marketing collateral end-to-end.
• Valid UAE driving licence and willingness to travel within the UAE for events and site coordination is an advantage.