Marketing Executive (NYC)

SIBIE LTD Holding Group

Responsibilities

• Plan and run e-commerce marketing campaigns that drive traffic, conversions, and repeat orders on our US online store.
• Manage and optimise paid campaigns on Meta, Google, and other relevant channels, tracking spend, ROAS, and cost per acquisition.
• Build and manage email and SMS campaigns and automated flows, including welcome, abandoned cart, and win-back journeys.
• Work on product pages, landing pages, and promotions to improve conversion rates on our e-commerce store.
• Appear on camera in video content for social media, ads, and product launches, presenting our products and services with confidence.
• Create and coordinate marketing content with the design, video, and social media teams.
• Make sure all marketing for telehealth and prescription products follows US advertising rules (FDA, FTC, and platform policies), working closely with our clinical team.
• Monitor campaign performance and report weekly results with clear recommendations for improvement.
• Keep up to date with e-commerce, online pharmacy, and telehealth marketing trends in the US market.

Requirements

• Minimum of 2 years of proven experience in e-commerce marketing (must).
• Experience marketing for an online pharmacy, telehealth, or healthcare e-commerce brand (ideally).
• Hands-on experience with e-commerce platforms such as Shopify, and email/SMS tools such as Klaviyo.
• Practical experience running paid campaigns on Meta and Google Ads.
• Presentable, confident, and comfortable appearing on camera and presenting in video content.
• Strong analytical skills, with the ability to read campaign data and turn it into action.
• Awareness of US advertising rules for telehealth and prescription products is a strong advantage.
• Excellent written and spoken English.

Benefits

• At SIBIE Ltd, as a global organisation operating across Europe, the US, the UK, and the UAE, we offer visa sponsorship. We also support flexible work arrangements across our premises.
• We are committed to fostering a workplace built on respect, diversity, and inclusion, where every individual is valued and empowered to thrive.