Marketing Executive(luxury)

Overview

Key Responsibilities

• Job opportunities will be different based on the industry, business and marketing team structure.
• Nevertheless, the typical responsibilities will include:
• **Execute the marketing strategy:**
• Support in the planning and execution of the marketing strategy.
• This includes marketing activity
• across events, web, social media, email, content creation and PR.
• **Updating marketing collateral:**
• Assist in updating online and offline marketing materials, including websites, presentations, brochures and thought leadership.
• **Ensure brand consistency:**
• Work closely with different areas of the business and third-party marketing agencies to ensure clear, cohesive branding.
• **Distribute content:**
• Decide on the right channels to distribute content.
• You might also have a focus on maintaining the CRM database.
• **Social media management:**
• Manage the business' social media accounts, responding to customers in the brand tone of voice.
• Depending on team structure and whether there's a dedicated

Social Media Manager

• , Marketing Executives may be responsible for the social media strategy.
• **Reporting:**
• Collect, analyse and report on the success of marketing campaigns, activities and channels.
• **Support on marketing activity:**
• Provide broader administrative support where needed.

Skills And Requirements

• Depending on the company's goals, the ideal candidate might have a stronger focus on a specific skill set, e.g. social media management.
• Ultimately, when searching for a Marketing Executive to join your team, you should look for the following skills:
• Experience, exposure or interest in marketing
• Passion for the industry
• Excellent writing and communication skills
• Highly-organised, with a keen eye for detail
• Experience with marketing tools, such as Canva
• Able to work as part of a team and independently on projects
• The ability to work in a fast-paced environment and react quickly to changes in the market
• Ambition to learn, grow and build on existing skills