Marketing Executive – Golf

Role purpose

Campaigns and content

• Plan and execute campaigns for golf products, memberships, academies, tournaments, and events across digital, social, email, website, and onsite channels.
• Keep materials consistent with brand guidelines; monitor campaign performance and recommend improvements.
• Create social, website, email, and promotional content; support photography, video, and collateral development.
• Manage content calendars and maintain accurate website content.

Events and member engagement

• Promote tournaments, member events, corporate golf days, and academy programs.
• Coordinate marketing needs with Golf Operations and other departments.
• Develop initiatives to improve member engagement, participation, and retention; gather customer feedback and market insights.

Reporting and stakeholder coordination

• Track and analyze campaign performance and prepare reports on effectiveness, engagement, and return on investment.
• Monitor competitors and industry trends in golf, leisure, and hospitality; maintain marketing databases and assist with customer segmentation.
• Liaise with internal departments, external agencies, media partners, and suppliers.
• Support sponsorship and partnership opportunities; deliver projects on time and within budget.

Qualifications and experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2–4 years of marketing experience; golf, sports, hospitality, leisure, or lifestyle industry experience is preferred.
• Experience in digital marketing, social media management, and content creation.
• Proficiency in Microsoft Office applications and marketing platforms.

Supportive skills

• Strong communication, content creation, and copywriting skills.
• Knowledge of social media platforms and digital marketing best practices.
• Strong organization and project management; ability to analyze data and produce actionable insights.
• Creative, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Passion for golf, sports, leisure, or hospitality is advantageous.