Marketing Executive for interiors
Role Overview
Promote the company's interior design, retail fit-out, furniture, and fixture solutions.
Generate business opportunities, develop client relationships, and support sales and business development objectives.
Key Skills for This Role
Full Job Posting
Role purpose
Promote the company's interior design, retail fit-out, furniture, and fixture solutions.
Generate business opportunities, develop client relationships, and support sales and business development objectives.
Business development and market research
- Identify opportunities in interior, retail, and commercial sectors; generate leads through visits, networking, referrals, digital platforms, and other sources.
- Contact prospective clients, introduce services, maintain prospect databases, follow up on leads, and arrange meetings and site visits.
- Research trends, customer needs, competitors, potential projects, and upcoming commercial, retail, office, and showroom developments; report market feedback.
Client, marketing, and sales support
- Build client relationships, understand requirements, coordinate with internal teams, respond to enquiries, and follow up after quotations and meetings.
- Promote company capabilities; coordinate marketing activities, exhibitions, events, promotional programmes, and marketing materials.
- Support social media and digital marketing; coordinate with external agencies, designers, and vendors as needed.
- Coordinate quotations, proposals, and presentations; communicate client requirements and track enquiries, follow-ups, and conversion status.
Cross-functional coordination
- Coordinate with Design, Estimation, Projects, Production, Purchase, and Accounts; support client meetings and project discussions.
Skills and qualifications
- Bachelor's degree in Marketing, Business Administration, Commerce, Interior Design, or a related field.
- 1–4 years of experience in marketing, business development, or sales.
- Relevant experience in interior, construction, retail fit-out, furniture, or building-material industries is preferred.
- Required skills include communication, presentation, negotiation, follow-up, networking, lead generation, client relationship development, MS Office, Excel, and PowerPoint.
- Basic knowledge of digital marketing and social media, and ability to understand interior design, furniture, retail fit-out, and construction-related requirements.
- Willingness to travel for client meetings, project visits, and market visits.
Performance measures
KPIs include leads and clients acquired, meetings and site visits, enquiry-to-quotation and quotation-to-order conversion, revenue generated, follow-up effectiveness, projects identified, client satisfaction, and timely reports.
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