Marketing Executive

About The Kaf

**Brand Strategy & Positioning

• Support the maintenance of The KAF’s brand identity, tone of voice, and market positioning.
• Ensure all marketing and communication materials align with established brand guidelines.

**Marketing Calendar & Campaign Execution

• Execute the annual marketing calendar, including seasonal campaigns, product launches, and key brand initiatives.
• Coordinate with creative, content, performance marketing, and CRM teams to ensure timely campaign delivery and achievement of objectives.
• ****PR Management**
• Coordinate daily activities with PR agencies, ensuring accurate and timely communication of campaigns, product updates, and brand messaging.
• Support media outreach, product seeding, coverage tracking, and reporting.
• Build and maintain relationships with media contacts and industry stakeholders.
• ****Influencer Marketing**
• Execute influencer campaigns from sourcing and onboarding to briefing, content approvals, campaign coordination, and performance tracking.
• Maintain influencer databases and support relationship management with creators and agencies.
• ****Brand Collaborations**
• Support the planning and execution of brand partnerships and collaboration projects.
• Coordinate with internal teams and external partners to ensure successful campaign launches and delivery of agreed objectives.
• ****Insights & Reporting**
• Track and analyze campaign performance across social media, PR, influencer marketing, events, and brand initiatives.
• Maintain reporting dashboards and provide actionable insights and recommendations to improve future marketing activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in brand marketing, communications, PR, or a similar role.
• Strong project management and coordination skills.
• Excellent written and verbal communication skills.
• Experience working with influencers, agencies, and cross-functional teams.
• Strong analytical skills with proficiency in reporting and performance tracking.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• *Preferred Female

Why Join The KAF?

• Opportunity to work with a growing and dynamic brand.
• Collaborative and innovative work environment.
• Career growth and development opportunities.
• Exposure to exciting marketing campaigns, partnerships, and brand-building initiatives.