Marketing Executive

Overview

Harrow International School UAE

The Role

Key Accountabilities

• Overall responsibility for the delivery of marketing and communications activities, that reflects the values and standards of a Harrow education: academic excellence, character development, and global citizenship.
• Management of the school's social media channels and internal and external communication.
• The mission to promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, press and social media outlets.
• The task to develop stronger loyalty and advocacy for the school and the wider Taaleem group through a range of marketing, communication and social media tactics to ensure the school meets its recruitment, reputation and retention targets.
• The responsibility to execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.
• Execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.

Required

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 2-3 years of experience in marketing or communications roles
• Demonstrated expertise in digital marketing, content creation, and social media management
• Strong portfolio showing successful marketing campaigns
• Excellent written and verbal communication skills in English
• Proficiency with marketing technology platforms and analytics tools

Preferred

• Experience in education marketing, particularly in premium international or boarding schools
• Understanding of the UAE/GCC education landscape
• Knowledge of Harrow's heritage and educational philosophy
• Familiarity with marketing automation tools and CRM systems

Key Competencies

• Creative Excellence: Ability to develop innovative, visually compelling campaigns
• Strategic Thinking: Capacity to align marketing initiatives with organizational goals
• Digital Fluency: Comprehensive understanding of digital marketing channels and analytics
• Relationship Building: Strong interpersonal skills with ability to engage diverse stakeholders
• Cultural Sensitivity: Demonstrated success working in multicultural environments
• Adaptability: Flexibility to manage multiple priorities in a dynamic setting
• Results Orientation: Proven track record of driving measurable outcomes

Harrow Values

• All staff are expected to conduct themselves in line with the School’s values which are: Courage, Honour, Humility and Fellowship.
• While the School’s values set out what matters most to us, the behaviours below are intended as a shared set of expectations to refer to, and standards to aspire to, in our dealings with others.
• They are the practical application of our values.
• ***COURAGE***
• We remain optimistic and purposeful in a disrupted world.
• We take responsibility for our decisions, even the hard ones.
• We always challenge poor behaviour in ourselves and others.
• We are open to new ideas, and seek fresh challenges.
• ***HONOUR***
• We keep our promises.
• We act with integrity – doing the right thing, even when it is difficult or when no one is watching.
• We respect and value our traditions whilst setting them in the context of today.
• ***HUMILITY***
• We work hard to serve others within the School and across our wider communities where possible putting their interests before our own.
• We respect each other and value our differences, knowing that we are more effective and more resilient working together.
• We are kind and inclusive; we value the contribution that each of us makes.
• We give and seek honest and appropriate feedback, reflect on our failures and learn from them.
• We support each other through challenges and whatever the outcome, we celebrate those that took part. We role model the behaviours that we would like to see in others; we ask only of others what we would be prepared to do ourselves.
• ***FELLOWSHIP***
• We respect each other and value our differences, knowing that we are more effective and more resilient working together.
• We are kind and inclusive; we value the contribution that each of us makes.
• We role model the behaviours that we would like to see in others; we ask only of others what we would be prepared to do ourselves.

Application Process