Marketing Executive

Overview

Key Accountabilities

• Overall responsibility for the delivery of marketing and communications activities, that reflects the values and standards of a Harrow education: academic excellence, character development, and global citizenship.
• Management of the school's social media channels and internal and external communication.
• The mission to promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, press and social media outlets.
• The task to develop stronger loyalty and advocacy for the school and the wider Taaleem group through a range of marketing, communication and social media tactics to ensure the school meets its recruitment, reputation and retention targets.
• The responsibility to execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.
• Execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.

Key Responsibilities

• ***Strategic Marketing Leadership***
• Collaborate with the Central Office Marketing team to develop and implement a comprehensive school marketing strategy aligned with Harrow's educational philosophy and enrollment objectives
• Execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy that reflects the values and standards of a Harrow education
• Manage the school's marketing budget effectively, ensuring maximum impact for investment
• Identify and capitalize on market opportunities to enhance the school's competitive position
• Analyze market trends and competitor activities to inform strategic decision-making
• ***Digital Marketing and Brand Management***
• Lead the school's digital presence, including website management and content strategy
• Manage all school social media channels to develop stronger loyalty and advocacy for the school
• Develop and execute engaging social media campaigns across multiple platforms
• Implement SEO and digital advertising strategies to increase visibility and engagement
• Ensure consistent brand representation across all touchpoints, upholding Harrow's prestigious image
• Track and analyze digital marketing metrics to optimize performance
• ***Content Creation and Communication***
• Create compelling content that authentically communicates Harrow's unique educational approach
• Manage all internal and external communications, ensuring timely and effective information flow to all stakeholders
• Oversee the production of high-quality marketing materials including videos, brochures, newsletters, and digital assets
• Promote, showcase and market the school to parents, prospective parents, press and social media outlets
• Cultivate media relationships and secure positive press coverage
• Develop strategic partnerships and sponsorship opportunities to enhance brand visibility
• ***Admissions and Event Support (Reorganized section)***
• Collaborate with the Admissions team to create impactful recruitment materials and experiences
• Plan and execute engaging open days, tours, and information sessions that showcase the school's distinctive offerings
• Support parent engagement initiatives to foster community and retention
• Identify and participate in external events that offer recruitment or brand-building opportunities
• Support efforts to ensure the school meets its recruitment, reputation and retention targets
• Who are we looking for

Required

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 2-3 years of experience in marketing or communications roles
• Demonstrated expertise in digital marketing, content creation, and social media management
• Strong portfolio showing successful marketing campaigns
• Excellent written and verbal communication skills in English
• Proficiency with marketing technology platforms and analytics tools

Preferred

• Experience in education marketing, particularly in premium international or boarding schools
• Understanding of the local education landscape
• Knowledge of Harrow's heritage and educational philosophy
• Familiarity with marketing automation tools and CRM systems

Key Competencies

• Creative Excellence: Ability to develop innovative, visually compelling campaigns
• Strategic Thinking: Capacity to align marketing initiatives with organizational goals
• Digital Fluency: Comprehensive understanding of digital marketing channels and analytics
• Relationship Building: Strong interpersonal skills with ability to engage diverse stakeholders
• Cultural Sensitivity: Demonstrated success working in multicultural environments
• Adaptability: Flexibility to manage multiple priorities in a dynamic setting
• Results Orientation: Proven track record of driving measurable outcomes

School Values And Behaviours