Marketing Executive
Skills
About This Role
Social Media Strategy & Content Execution
- Develop, plan, and execute engaging social media content across Instagram, Facebook, LinkedIn and other relevant platforms.
- Create high-quality photo, video, and written content aligned with brand guidelines and marketing objectives.
- Write compelling captions, posts, and stories that reflect the hotel s lifestyle, F&B offerings, and guest experiences.
- Manage and maintain the monthly content calendar in coordination with the Marketing Manager.
Content Creation & Storytelling
- Support and lead content shoots across hotel departments, with a strong focus on lifestyle, rooms, events, and F&B.
- Collaborate with chefs, restaurant teams, and operational departments to capture authentic moments.
- Work with internal teams or external creators to produce visually engaging and on-brand content.
- Adapt content into platform-specific formats to maximize reach and engagement.
Community Management & Engagement
- Monitor and manage all social media channels, responding to comments, messages, and guest inquiries in a timely and professional manner.
- Build and grow the online community by encouraging engagement and fostering brand loyalty.
- Manage online reputation by monitoring mentions, reviews, and guest feedback across platforms.
Brand Consistency & Quality Control
- Ensure all content aligns with Le M ridien s brand identity, tone of voice, and visual standards.
- Work closely with the Marketing Manager for content approvals prior to publishing.
- Maintain a consistent and premium visual and storytelling standard across all platforms.
Analytics & Reporting
- Track, analyze, and report on social media performance, including engagement, reach, and growth metrics.
- Provide insights and recommendations to improve content strategy and campaign performance.
- Stay up to date with social media trends, algorithm changes, and competitor activity.
Coordination & Collaboration
- Liaise with photographers, videographers, influencers, and creative partners when required.
- Support wider marketing campaigns, hotel promotions, and seasonal initiatives.
- Collaborate with all hotel departments to identify content opportunities and stories.
Working Conditions & Reporting
- The role reports to the Marketing Manager.
- Works closely with all hotel departments, especially F&B, Rooms, and Events teams.
- Standard working hours with flexibility for shoots, events, and operational needs.
- Salary: negotiable depending on experience and skills.
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