{bc}
Apply
successfactors

Marketing Engineer

Bourns
Carrollton, USA
Mid
Onsite
Discovered 5 days ago
Communication

Full Job Posting

Key Responsibilities

  • Technical Marketing and Content Development Develop and enhance technical marketing collateral, including product presentations, datasheets, website content, videos, and other promotional materials. Collaborate with Engineering, Product Management, and MARCOM to ensure marketing content accurately communicates product features, capabilities, and customer benefits. Translate complex technical information into clear, customer-focused value propositions. Develop content highlighting the Protection Division's manufacturing, engineering, testing, simulation, and prototyping capabilities. Promote standard products and customized solutions across targeted applications and market segments. Digital Marketing and Campaign Execution Develop and execute marketing campaigns supporting new product introductions, targeted applications, and strategic market segments. Support promotional activities across relevant digital and social media platforms, including LinkedIn, YouTube, Facebook, and X. Collaborate with Engineering and MARCOM to develop and launch competitive online calculator tools. Increase awareness of reference design activities through digital content, media promotions, and targeted marketing initiatives. Support data-driven marketing strategies to strengthen product awareness, adoption, and growth. Distribution and Channel Marketing Collaborate with distribution partners to strengthen product visibility and market presence. Develop marketing and promotional materials that support sales growth through key distribution channels. Create targeted content for electronic component catalog distributors to increase product exposure and engagement on their platforms. Tailor marketing materials to specific customer applications, industries, and geographic markets. Project Coordination and Marketing Support Coordinate marketing projects and campaigns to ensure deliverables are completed within established timelines and budgets. Communicate project objectives, progress, and deliverables to internal stakeholders. Collaborate with cross-functional and global teams to maintain consistent and effective marketing communications. Support the planning and execution of public relations, media, advertising, and promotional activities.

Qualifications

  • Education Bachelor's degree in Electrical Engineering, Electronics Engineering, Marketing, Digital Marketing, Business, or a related field. Candidates with a marketing-related degree should demonstrate experience collaborating with engineers to develop high-quality technical marketing content. Experience and Technical Knowledge Demonstrated experience in marketing, preferably within the electronics industry. Experience in related industries, including automotive, renewable energy, or other technology-focused sectors, will also be considered. Ability to translate technical product features and capabilities into compelling, customer-centric marketing messages. Experience developing marketing collateral, coordinating campaigns, and supporting product promotion. Understanding of data-driven marketing strategies and their application to product adoption and business growth. Familiarity with SEO, Google Ads, social media management, and digital content creation is preferred. Experience with relevant marketing content creation and design software is preferred. Skills and Competencies Excellent written and verbal communication skills, including the ability to communicate complex technical information to global audiences. Strong interpersonal and collaboration skills, with the ability to work effectively across departments and organizational levels. Strong creative thinking, visual communication, and presentation skills. Excellent organizational, project management, scheduling, and planning abilities. Strong analytical, reporting, and problem-solving skills. Ability to manage multiple projects, meet tight deadlines, and work within established budgets and business guidelines. Demonstrated initiative, accountability, and ability to work independently. Compensation and Travel The hiring range for this position is $80,000 – $110,000 annually , depending on qualifications and experience. This position is also eligible for an annual bonus opportunity of up to 10% of base salary . Travel of up to 25% may be required to support business objectives, cross-functional collaboration, and marketing initiatives.

Preferred Qualifications

  • Education Bachelor's degree in Electrical Engineering, Electronics Engineering, Marketing, Digital Marketing, Business, or a related field. Candidates with a marketing-related degree should demonstrate experience collaborating with engineers to develop high-quality technical marketing content. Experience and Technical Knowledge Demonstrated experience in marketing, preferably within the electronics industry. Experience in related industries, including automotive, renewable energy, or other technology-focused sectors, will also be considered. Ability to translate technical product features and capabilities into compelling, customer-centric marketing messages. Experience developing marketing collateral, coordinating campaigns, and supporting product promotion. Understanding of data-driven marketing strategies and their application to product adoption and business growth. Familiarity with SEO, Google Ads, social media management, and digital content creation is preferred. Experience with relevant marketing content creation and design software is preferred. Skills and Competencies Excellent written and verbal communication skills, including the ability to communicate complex technical information to global audiences. Strong interpersonal and collaboration skills, with the ability to work effectively across departments and organizational levels. Strong creative thinking, visual communication, and presentation skills. Excellent organizational, project management, scheduling, and planning abilities. Strong analytical, reporting, and problem-solving skills. Ability to manage multiple projects, meet tight deadlines, and work within established budgets and business guidelines. Demonstrated initiative, accountability, and ability to work independently. Compensation and Travel The hiring range for this position is $80,000 – $110,000 annually , depending on qualifications and experience. This position is also eligible for an annual bonus opportunity of up to 10% of base salary . Travel of up to 25% may be required to support business objectives, cross-functional collaboration, and marketing initiatives.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Bourns

Regional Sales Manager - Southeast

Auburn Hills, USA

Discovered Yesterday

Customer Service Representative I

Auburn Hills, USA

Discovered 3 days ago

Temporary Compensations and Benefits Administrator

Riverside, USA

Discovered 5 days agoFull-time

Technician conception

, USA

Discovered 1 weeks agoFull-time

Facility Technician UT

Logan, USA

Discovered 2 weeks ago

Field Application Engineer, Staff

Auburn Hills, USA

Discovered 2 weeks ago

Quality Manager

Logan, USA

Discovered 2 weeks ago

Lab Technician, Protection

Carrollton, USA

Discovered 2 weeks ago