MARKETING
Skills
About This Role
Role Purpose
To lead and execute the company’s overall marketing and business development strategy,
driving brand visibility, lead generation, and client engagement.
This role will ensure strong
positioning of the company in the interior fitout market, create demand through digital and
online channels, and support sales in converting opportunities into revenue.
Key Responsibilities
1.
Marketing Strategy & Planning – Develop and implement annual marketing plans
aligned with company objectives.
2.
Lead Generation & Business Development – Drive qualified leads through digital
campaigns, networking, partnerships, and industry events.
3.
Brand Positioning – Build and strengthen the company’s brand identity through
consistent messaging, visual content, and client communications.
4.
Digital Marketing Management – Oversee SEO, social media, paid campaigns,
and website content to increase online visibility and inbound leads.
5.
Sales Support & Collateral – Create proposals, presentations, case studies, and
client materials to support the sales team.
6.
Market Research & Competitor Analysis – Identify industry trends, customer
needs, and competitor activities to guide strategy.
7.
Events & Partnerships – Plan participation in exhibitions, trade shows, and
networking events to enhance visibility and relationships.
8.
Reporting & Performance Tracking – Monitor ROI of campaigns, provide monthly
dashboards, and recommend optimization strategies.
Required Skills & Qualifications
1.
Bachelor’s Degree in Marketing, Business Administration, or related field
2. 5–8 years of experience in Marketing, preferably in interior fitout, real
estate, or construction-related industries.
3.
Proven track record in digital marketing, branding, and lead generation.
4.
Strong communication, presentation, and networking skills.
5.
Ability to design and create posts, reels and other visuals
6.
Knowledge of Computer Application and Tools of Editing photos, post
reels, etc.
7.
Knowledge of CRM systems and marketing automation tools is a plus.
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